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How to do Post-Covid digital marketing to grow sales quickly
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Attention to all B2C Service & Education Companies
Forget about doing SEO,
setting up a new website or
other random tactics.
Receive a never-ending stream of leads, fast.
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Many years ago, I did telemarketing fulltime for a timeshare travel company. I was the top performer in the company, fixing 5 appointments a week for our client. I was proud of myself for bagging a decent commission each month. Then PDPA kicked in and I lost my job… I was crushed.
Years later, I would be running a digital marketing agency doing lead generation for clients again. This time, I am legitimately proud.
Eugene Huang
Director, Redbrick Mortgage Advisory
“Anyone can increase sales by dumping more money into ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate (more quality) than those we were getting. Thank you Ice cube Marketing!”
200-300 leads per month… That’s 50 leads per week, 10x of what I used to produce in the telemarketing company. Now that’s something.
Welcome to the world of digital marketing.
Hi, my name is Ted, co-founder of Ice Cube Marketing, a Google Partner agency and Facebook partner agency helping clients such as ACRA, PSB Academy, Bioskin, Kumon as well as other SMEs.
I bet it’s not the first time you hear someone talk about the power of digital marketing. You probably have already embarked on some of the activities: SEO, Google Adwords, web design and so on.
Like many SMEs, maybe you have already spent a considerable amount of money and failed to see any good returns. The truth is that most activities are NOT supposed to generate ROI directly, such as SEO, web design and Facebook posting. Most companies don’t tell you that.
For example, SEO alone(without conversion optimization) is a traffic generation activity, not a sales generation tactic. It is suitable for portals like Singaporebrides.
Ng Chin Leng
Founder, SingaporeBrides.com & SingaporeMotherhood.com
“Ted helped us rank no.1 in Google for numerous keywords that we are targeting and drove an extra 50,000 visits & counting to SingaporeBrides in only a few months”
Do you still believe in digital marketing? I doubt so
After a while, businesses stop believing in digital marketing. Too many people got burnt by negative experiences. They are not sold based on their needs.
That’s when I had this idea from my days doing telemarketing. How about this? “We will collect fees from our client based on the income generated from our campaign.”
This way, we don’t have to do all the sales pitch and talk until our mouths are dry- about how we are better than others, how qualified our leads are, or how paid campaigns are better than SEO in generating leads.
Everything is simple: Let the results speak for itself.
It was a lightbulb moment, and we went with it. We’ve never looked back since.
There’s a saying which I think aptly applies to us. If you help enough people get what they want, you will get what you want. It literally is the case for us. Our revenue grew alongside our clients’.
Jaye Chong
Division leader, Kumon Singapore
IceCube team is driven by performance. They took time to analyse our previous campaign and to understand our business and requirements as the first step of engagement. They were confident in achieving our targets and have delivered a 35% lower cost per lead and helped us in recruiting more targeted potential franchisees. It was a collaborative and productive experience with IceCube and we are happy to recommend their service to any business who is interested in generating results
Jovan Lin
Assistant Vice President, PSB Academy
Not only does Ice Cube Marketing help us with enhancing brand awareness, they also deliver real business results in their marketing campaigns that are beyond basic metrics such as clicks and views. Ice Cube helped us generate substantial signups for our key events within relatively short duration, and very high percentage of actual turnouts – a testament to the quality of their campaigns optimisation and management. We would like to thank them for their contribution to helping more students discover PSB Academy.
Therefore, I want to help you achieve your goal.
The key is consistency
Growing a business can be less stressful.
Digital marketing is about creating a consistent stream of customers, rain or shine.
Suppose that …
- You don’t have to do discounts or go into a price war in order to bring in sales (cheapo customers), at the expense of your long term sales margin.
- You can add more people to your team without worrying about not having enough sales to ‘feed’ them.
- You can predictably increase your sales by adding budget to your campaign while maintaining a highly positive ROI
- You can own the customer relationship instead of being a ‘fulfillment center’ that is at the whims of referral partners (if they are happy, they give you customers)
- Your sales team receives warm leads that are already ‘pre-sold’ online rather than those that are tricked into giving you their numbers
Nick Zhou
Director, Airconnection Design Pte Ltd
“The leads they(Ice Cube Marketing) provided come with a sense of urgency to buy. Importantly, we achieved a highly positive ROI (11x) from the campaign, not to mention the increased awareness for our company. We are currently scaling the campaign every quarter alongside capacity increment.”
Edwin Edangelus Cheng
Managing Director, EduEdge Learning Hub Pte Ltd
“Previously we had engaged SEM services offered by other service providers but sad to say, none of them were able to deliver what they had promised. The worst of the lot was a local agency which had repeatedly boasted to us of their good ‘track record’ and the kind of ‘awesome’ results they had achieved for their clients.
Their services did not come cheap. But we thought since they were confident in charging such exorbitant fees, they should be able to deliver on their promise. How wrong we were! Despite investing a hefty 5-figure sum, they had little results to show. There was no ROI to speak of. Needless to say, we didn’t continue our services with them. You can imagine how wary we became of all these so-called Digital Marketing “Gurus”.
As a direct result of the help provided by Ice Cube and their secret marketing methodology, we have finally for the first time, increased our sales conversions from Google enquiries by approximately 30% while lowering our costs per lead acquisition by 50%! Such results wouldn’t have been possible, especially in a highly competitive industry like ours, without the relentless dedication of Ted, Ricky and their team!…”
Industries we are good at:
Higher Education
Children Education
Beauty
Higher Education
Higher Education
Higher Education
I am already doing my own digital marketing. How are you different?
Check out this video to understand more about our ‘secret recipe’ in generating results for clients!
Ice Cube Marketing is a Facebook partner and Google partner agency
The World has changed. A Harvard Business Review study tells us that 60% of buying process takes place online today. If the buying takes place online, obviously selling has to take place online.
Our team is trained in sales techniques and buying psychology, on top of the requisite campaign optimization skills. Why? Because people buy based on emotions and justify with logic. In the meantime, 90% of advertisers only write ads that appeal to 10% of the brain. Clearly, they don’t take into account the sales psychology. It is not surprising campaigns fail.
Are you really good?
Think about it. What if you pay your salespeople fixed salary- the way you pay an accountant?
That means, whether or not the salesperson brings in revenue for your company, he would enjoy a decent stable salary. Meanwhile, the top salesperson draws the same salary as the low-performer. What would happen?
It would be rather chaotic.
Why should it be any different with Digital Lead generation!?
Watch our success stories
i.Poise Design: “We expanded from 2 people to a team of 10 within a span of just 1 year”
Eugene Seah - Marketing Director, iPoise Design Pte Ltd
We first engaged a Google Premium Partner to manage our Adwords Campaign. However even after advertising for 1 year with this company, we had hardly 2 genuine leads.
Everything changed when one of our business partners recommended Ice Cube Marketing to us.Ice Cube Marketing offered to code and create a brand-new Landing Page inclusive of copywriting.
As a result, We have been receiving an average of 3 to 5 leads per week. We even closed several deals amounting to more than 6 figures in 1 month.
Rajan Chettiar: “Its lower budget that what i used to spend. The ROI is very good.”
Rajan Chettiar - Founder and Managing Director, Rajan Chettiar LLC.
We have used a very expensive SEM agency, which later in years did not produce good results.
They(Ice Cube Marketing) had good ideas and they were willing to go the extra mile for us. Importantly, their ideas produced better results and at very reasonable prices. I am also impressed by their copywriting skills. I consider Ricky and Ted, more than my business partners and as friends who care a lot about our Firm.
I would highly recommend Ice Cube Marketing to anyone and everyone.
Who can benefit from this
This is not about putting ourselves on a pedestal, but the reality is that we can’t help everyone and we don’t want to waste your time either. Operating on a performance based model means that we have to be strategic. To have the highest chance of success, we distill a set of criteria here:
Your business model and sales process is proven. While your business doesn’t have to be around for decades, you should already have paying customers.
You are eager to grow the business and have the capacity to handle a 20-80% increase in sales over the next 12 months. You are not a 1-man show business.
You have an investment mindset and understand it takes money to make money and you are willing to invest as long as the ROI is positive.
Are you really good?
In theory, it is easy to tell you that the secret behind the success of a digital campaign lies in doing enough A/B testing, understanding audiences well enough and crafting ads strong enough. Anyone can say that.
Talk is cheap.
In practice, it seldom happens.
It is so seldom that you even wonder if Facebook or Google even work? Or is just a giant conspiracy to siphon all our money.
You are not exactly wrong. 2018 statistics from Social Media Examiner revealed that only 49% of marketers feel like their Facebook efforts are working. Odds are stacked against us, SMEs.
That is why we don’t just talk… but we do. We do everything for you. That includes developing your landing page, writing your ad copies and optimizing your campaign and so on.
If the campaign fails, there is no excuse. We can’t say that your business is faulty or the weather is bad.
I mean..It reflects in our billing.
Hence we are putting our neck on the line. We have to make it work.
We have done it so many times across more than 10 different industries that we know how to make it work. While there isn’t a 100% success rate, 80% of our clients experience positive ROI.
Therefore, I want to help you achieve your goal.
Importantly, you don’t have to worry about the nitty gritty details anymore. You have someone to do all the heavy lifting for you while you finally focus on growing your business: hiring more people, planning the strategy and training your guys while receiving consistent leads every week. And when you are ready, just let us know and we will scale the leads for you. Everything works like clockwork.
Zak Salleh-Chew
Managing Director, CA International College
“I have tried working with different marketing agencies as well as DIY-ing my campaign in recent years. As a business owner, I have to make many decisions and still find time to manage & optimise my online campaign. Through a friend, I was introduced to and started working with IceCube. Not only do I now enjoy a peace of mind over my campaign, Ice Cube helped us achieve 50% increment in number of leads & 30% increment in revenue. I can rest assured that my growth is taken care off with the IceCube team who is my trusted digital marketing partner now. On top of that, Ricky spent his precious time giving business advice to help in business growth, which I believe that this is the kind of business relationship that is win-win for both parties. Strongly recommend for serious business owner who wants to scale the business!”
Will this work for me?
Good question.
Our tried-and-true process works really well for certain businesses.
Please proceed if you:
- Represent a Service based/Education B2C company
- Have a sales team/process that can close deals
- Are willing to spend $ to make $$$$
- Are ready to grow your business
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