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Learn how to get customers online even if you have no technical or marketing background
Distilling S$5mil/year of practical learnings and tried-and-tested principles to double your revenue
As a digital marketing agency, we have been hiring digital marketers since 2015.
However, we haven't been able to find people who could come in and create campaigns that can generate sales from the outset.
Here are some of the common problems we have noticed:
They possess academic knowledge but cannot generate new customers and sales using digital marketing.
They can only create "branding" social media marketing campaigns that attract clicks and shares but not new sales or customers.
Their high-end digital marketing strategies are not feasible for SMEs with a limited budget. They plan campaigns in the million-dollar budget range instead of hundreds or thousands.
We have had to train our new hires from scratch.
The new colleague goes on to help our clients achieve magnificent results, such as doubling their revenue, generating 5x ROI and expanding their business multifold using digital marketing (see the proof in the video above)
A proven curriculum over 7 years
The good news is that we have been training new hires for the past 7 years and have formulated a curriculum that can quickly bring someone up to speed. We are talking about people without any prior experience.
At the repeated prodding of clients and friends, We have decided to release our digital marketing short course to the public for the first time.
Introducing RainmakerTM , the only sales-driven practical digital marketing course in Singapore
Finally, you gain better control over your business/career trajectory and understand how to grow predictable and consistent sales on demand without having to rely on anyone else.
There are no follow-up courses or upsells. This is it. We share exactly what works in this course, condensing 7 years of experience in a 2 days workshop jam-packed with value.
What is this all about?
Learn from a Google & Facebook partner
We are neither gurus nor academic lecturers. We are practitioners with years of experience in the trenches. We are also a Google partner, Facebook Partner, and an Infocomm Media & Development Authority (IMDA) pre-approved PSG digital marketing vendor in Singapore. This means you will not be learning unproven theory or regurgitated materials that you can find easily online. While many digital marketing practices originate from the US, we found that blindly copy/pasting tactics do not work. We need to tailor strategies to the Singapore market. After years of trial & error, spending $3mil a year on Facebook alone($5mil/yr incl Google ads) across 253 accounts, we’ve fine-tuned the system that works for highly competitive industries.
Generate sales within 1 month
Digital marketing is very broad. If you follow the conventional advice in the market, you will get lots of clicks and “likes” but no sales from your website. For any SME, sales is the utmost priority. Without sales, there is no cashflow, and there can be no product development or HR development. This course will cut through the clutter and focus on what brings sales. (See Curriculum below) Also, check out our numerous case studies below, where we helped SMEs generate 8x ROI, hundreds of leads each month, and doubled their revenue.
Walk away with tools, templates & a free software
Technology has made our lives easier, and that applies to digital marketing too! Not only will you learn useful information, you will also be given access to a powerful software, Sales Robin that helps you build a landing page from scratch, carry out email marketing automation and nurture your customers within just a few clicks. During the course, You will have hands-on opportunity planning your own campaign, even if you have no technical background. On top of that, you will be given plug-and-play templates, tools and checklists to get your digital marketing campaign up and running in no time.
Apply what you learn immediately
Forget about jargons and technical terms that only makes digital marketing more confusing. Our course is layman-friendly and is structured in a step-by-step format that is easy to follow. We have distilled social & search engine marketing into our proprietary frameworks such as “Big 5 triggers”, “7x Formula” etc. These make things very easy to understand and apply, even if you don’t have online marketing or writing experience. Afterall, we have been training new digital marketers since 2015. Years of digital marketing knowledge are packed into 2 days of digital marketing training modules, and there is no room for fluff or filler content.
Proven results we have generated
Testimonials from organizations
Samantha Loo
Senior Estate Manager
Housing Development Board
IceCube Marketing provided great insights into content marketing for the participants and were able to explain clearly how they could market their content effectively on search channels and turn them into leads for their businesses. The participants were delighted to learn new practices and knowledge that help them in their businesses.
Jaye Chong
Instructors Recruitment,
Kumon Asia & Oceania Pte Ltd
IceCube team is driven by performance. They were confident in achieving our targets and have delivered a 35% lower cost per lead and helped us in recruiting more targeted potential franchisees. It was a collaborative and productive experience with IceCube and we are happy to recommend their service to any business who is interested in generating results
Jovan Lin
Assistant Vice President,
PSB Academy
Not only does Ice Cube Marketing help us with enhancing brand awareness, they also deliver real business results in their marketing campaigns that are beyond basic metrics such as clicks and views. Ice Cube helped us generate substantial signups for our key events within relatively short duration, and very high percentage of actual turnouts – a testament to the quality of their campaigns optimisation and management. We would like to thank them for their contribution to helping more students discover PSB Academy.
about us
The RainmakerTM digital marketing course in Singapore is conducted by Digitalsenior.sg, the education subsidiary of Ice Cube Marketing Pte Ltd. Digital Senior has worked with many universities, WSQ Approved Training Organisations and SkillsFuture/EduTrust education institutions in Singapore since 2013. That includes the likes of SUTD, PSB Academy, SIT, SIM and Kaplan in the education space. Ice Cube Marketing is a Facebook and Google partner agency, as well as a PSG pre-approved vendor with IMDA.
Speaking at Road to Success
Singapore Indian Chamber of Commerce
Conducting client training
At OfficeExpo
At Google headquarters for training
Digital marketing course curriculum(2 days)*
- Introduction to SEO, paid ads, PPC, funnels, email marketing and how to use the right approach
- Facebook vs Google vs Youtube channels
- The key to getting sales in digital marketing
- Inbound vs outbound marketing
- TOFU vs BOFU marketing
- Common mistakes in digital marketing that drains away time & money
- Trends of digital marketing
- Behind-the-scenes agency frameworks for strategizing
- Digital marketing in Singapore context
- Email marketing
- Landing page creation
- Google reviews
- Sales nurturing
- Different types of funnels
- Defining key performance indicators (KPIs) for digital marketing campaigns
- Ad data points and how to interpret them in layman terms
- Identify which ads work better with different target audiences
*Subject to revision based on changing industry trends
Course Highlights
Price: $439
(receive 10% discount if you pay in full online or simply pay $50 deposit to attend the entire first day)
Participant testimonials
Truly Insightful! Covers everything from start to end that a business needs to generate high ROI!
Communication was clear!
I am happy about the 2 days
In 2022, i made $81,900 with ROI close to 3x! That is on Facebook and Google ads through Icecube's methodology
Ellery Ng
Solopreneur and Life coach
Anyone can increase sales by dumping more money into ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate (more quality) than those we were getting. Thank you Ice cube Marketing!
Eugene Huang
Director, Redbrick Mortgage Advisory
Everything changed when one of our business partners recommended Ice Cube Marketing to us. As a result, We have been receiving an average of 3 to 5 leads per week. We even closed several deals amounting to more than 6 figures in 1 month.
Eugene Seah
Marketing Director, i.Poise Design
Who is this course for?
Whether you are an entrepreneur or a marketing executive, learning to generate sales using digital marketing will be one of the most valuable skills you need to master.
Entrepreneur: In our agency, we often work with bosses of multimillion businesses who delegate every aspect of their business except for marketing. Sales & marketing is the most important part of your business and a huge growth lever. Even if you hired someone to do your digital marketing, you would still have to understand how things work on a macro level. That way, you know exactly how to scale up sales whenever necessary. You can also step in when someone leaves.
Self-employed: It is your business, so you don’t want to leave your fate to someone else. Furthermore, it might be too extravagant to engage a digital marketing agency in Singapore to run a small-scale campaign at this stage. Many agencies like ours also do not take projects with a S$10k budget or lesser. Running a digital marketing campaign is a good idea because you can gather essential data that will form benchmarks or KPIs when you eventually work with an agency. Be sure to record vital metrics such as your cost per acquisition, cost per lead, cost per purchase, and cost per click using Google Analytics so you can measure the performance of anyone you hire down the road.
Digital Marketing manager/strategist: Increasingly, companies are tired of paying for vanity metrics. (see screenshots below) Performance marketing is the buzzword today, as big and small companies tighten their wallets during times of uncertainty. Even MNCs expect to generate returns on their investments in digital marketing. With ad fraud and phoney fans on the rise, expectations towards search engine and social media marketing in Singapore have changed. Knowing how to generate sales will be one of the most valuable things you can learn in your digital marketing career, whether you are working with an agency or running the campaign yourself.
Why do I have to learn from a digital marketing practitioner?
One of the most prolific marketers of this era, Gary Vaynerchuk who founded the agency, Vayner media worth over $100million, asserts that marketing is a skill you can only learn by doing. It is akin to swimming; theory itself will not get you far. You have to dive into the water in order to learn swimming. Likewise, digital marketing expertise comes from doing and practicing.
To quote Gary Vaynerchuk:
“I do not believe there is one single university on earth that is teaching marketing for the world we live in… I just think there is a lot of pontificating from MBAs and professors, who have been never professional marketers their whole lives and they never had to do it when their life depended on it like I have.”
You see, doing digital marketing is a lot like investing in the stock market. Most people hear “what other people say” and then they decide their strategy. Oftentimes, it turned out that the blind is leading the blind. That’s why many SMEs get burnt by agencies. Investing in stocks based on rumors and hearsay is dangerous. Likewise, planning your Facebook ads strategy based on rumours is also very dangerous. You have to look at data coming from a practitioner.
Take for example. Most people running Facebook ads publish a very short ad. When we asked the digital marketers why they create short ads, most of them gave the same answer- “Peoples attention span is short so I need to write short ads.”
We went on and probed further- have you split-tested long ad copy vs short ad copy? Which one works better?
The inevitable answer is always: ‘No’.
Here’s the thing: We have over 250 Facebook ad accounts in our agency portfolio which means substantial data being collected over the years.
Our step-by-step process is distilled from hundreds of tests,
failures, and wild successes.
There is basis to it, rather than speculation. Let us share with you our homework in this course.
Furthermore, Facebook and Google changes so fast it is impossible to keep your fingers on the pulse unless you are a practitioner. Even strategies from 2021 are outdated already! Google Ads just released Performance max in Singapore in 2022 which changes the game. Facebook also removed several targeting options in early 2022. As we are speaking, our campaigns are 'live' and running, with data being collected in realtime!
Campaign turnarounds we orchestrated
It is time to redefine digital marketing
78% of CEOs think that marketers do not focus on ROI . This is a critical topic because every dollar is important in a crisis situation. Even if you are from an MNC, I am sure you are extra cautious about how you spend marketing dollars right now.
Grab VP, Cheryl Goh: “I didn’t have much regard for marketing to be honest because I thought they were just spending the money we worked so hard to earn.”
Hence, it is not about getting more clicks and impressions to our website. An expensive and fanciful website will not do any good if it doesn’t generate customers —the real question is how we can convert those clicks into leads and sales.
This is the difference between traffic generation and conversion optimization. Many people sign up for SEO courses in Singapore (Search engine optimization), not knowing that SEO is a traffic generation method. Conversion optimization is about converting the traffic from search engine into leads and sales.
Conversion optimization involves understanding direct response & consumer behavior which is more of an art form than science.(perhaps the reason why many digital marketers feel like they didn’t sign up for this)
However, as the world evolves, digital marketing inevitably has to take on the role of selling. Digital Marketers should be well-versed in the art & science of marketing.
Marketers need to let go of "marketing", embrace "selling"
Marcus Sheridan, bestselling author of “They ask, you answer” has a very compelling writeup on why marketers need to let go of the word “marketing” and embrace “selling”. He made the case that digital marketing is about increasing sales.
It is not about whether digital marketing can increase sales or not. It is about “how”.
This course will teach you the “how”.
This system gets consistent leads and sales,
no matter the budget, business or skill level
Hundred of leads per campaign for 3 years running!
Cailyn
Bioskin Holdings
High-quality leads result in a 40% revenue increase
Charmain, Forbes 30 under 30,
Founder of Quickdesk
Grew from 2 to 10 people
Eugene Seah
Marketing Director, iPoise Design Pte Ltd
300% times better ROI than previous agency
Rajan Chettiar
Founder and Managing Director, Rajan Chettiar LLC.
Sales increased by 30%. Campaign paid for itself many times over!
Zak Salleh-Chew
Managing Director, CA International College
ROI increased significantly. Leads that can be closed in 1 phonecall!
Darrin
Principal, Knowledge Trail Learning Centre
High-quality leads result in a 40% revenue increase
Author & Founder, Nancy Ho Academy
Nancy Ho
8x ROI during Covid-19 period
Carol Chen
Founder Maskela
40% increase in revenue
Ivy
Co-Founder, DoMyHair
Opened 3rd outlet in Singapore
Jane
CEO, CitiBeauty Aesthetics
This system gets consistent leads and sales,
no matter the budget, business or skill level
Hundred of leads per campaign for 3 years running!
Cailyn
Bioskin Holdings
High-quality leads result in a 40% revenue increase
Charmain, Forbes 30 under 30,
Founder of Quickdesk
Grew from 2 to 10 people
Eugene Seah
Marketing Director, iPoise Design Pte Ltd
300% times better ROI than previous agency
Rajan Chettiar
Founder and Managing Director, Rajan Chettiar LLC.
Sales increased by 30%. Campaign paid for itself many times over!
Zak Salleh-Chew
Managing Director, CA International College
ROI increased significantly. Leads that can be closed in 1 phonecall!
Darrin
Principal, Knowledge Trail Learning Centre
High-quality leads result in a 40% revenue increase
Author & Founder, Nancy Ho Academy
Nancy Ho
8x ROI during Covid-19 period
Carol Chen
Founder Maskela
40% increase in revenue
Ivy
Co-Founder, DoMyHair
Opened 3rd outlet in Singapore
Jane
CEO, CitiBeauty Aesthetics
Trainer's Profile
We are the Associate Directors of Icecube Marketing Pte Ltd with brand experience for top organizations such as Medtronic, Kumon, ACRA, Bioskin, Diaoxiaoer, PSB Academy and more over the past 7 years. Our expertise goes beyond mere consulting to campaign management, optimization and execution. Under our stewardship, Digital Senior has grown into a top education portal in Singapore, with more than 60,000 visits each month.
FAQ
Digital marketing has been around for more than 10 years. Given its dynamic nature, strategies go into obsolesce quickly. Unfortunately, many course providers are still teaching outdated information based on a static curriculum created years ago. On the other hand, our agency arm is handling 200+ accounts on an ongoing basis. We are highly attuned to algorithm shifts and updates in the industry because we are gathering data from campaigns running in realtime as we speak!
Yes. We have tested our methods across at least 30 different industries in Singapore from education to finance to beauty to ecommerce etc. It has been proven to work. Our framework is versatile enough to be applied to most industries in Singapore. However, if you are in a very niche b2b business and you target decision makers in big corporate organizations, this course may not be relevant to you. If we can’t reach your target audience on the internet, then our mass-market campaign will not work for you.
By launching our course to the public, our goal is to raise the profile of our digital marketing agency and increase our brand awareness. It not only allows us to better penetrate the market but also help us attract talents. Training is not our core business. We are happy to share our proprietary methodology and generate goodwill in the marketplace. Many SMEs want to DIY their digital marketing but a portion of SMEs are happy to pay a professional to do the work, especially when they get to a certain size.
Unfortunately, this is a new course, so subsidies are not available. Besides, our main business is not in teaching and training. We are practitioners who run digital marketing campaigns day in and day out. However, we have been training and guiding digital marketing specialists since 2015. We also practice what we preach and do our own digital marketing. You can find us ranking on Google for all major keywords including “digital marketing course singapore’, “digital marketing agency singapore”.
The process works for any budget size. What’s more, Google and Facebook ads doesn’t require any minimum spending for you to get started! Ultimately, it depends on the needs and size of your business. We recommend that you start spending small and increase your budget after seeing some small wins. This way, you learn and earn at the time same.
No worries! You will have access to video recordings and even new weekly videos to get you on track! Whats more, you will have access to a free Facebook Group to ensure that you do not fall behind. We want to see you succeed!
Absolutely! This course is created for beginners. Even if you are at intermediate level in digital marketing, you can still benefit from this course. Most important of all, you stand to learn most if you come in with an “empty cup” mindset.
If you are in the US market, this would have been a good idea. However, there really isn’t much information on what works or what doesn’t work in the Singapore market. We can still learn from the US internet gurus but you have to test it out yourself to find out if it works in the Singapore market. In fact, if you are not ready to attend this course, you can always learn it for free on our Youtube channel.
Sign up now
RainmakerTM is a highly practical 2 days digital marketing course in Singapore focused on helping you generate sales. It is limited to 15 students per class to ensure optimal learning experience. Be sure to sign up before the course is taken down. By joining us, you will enjoy the following:
PRICE
$439
Venue: Singapore Shopping Centre (3mins walk from Dhoby Ghaut MRT Station)
25-26 Jan 2024, Thurs & Fri 9am to 5pm
Our Why
(Word from our founders)
We paid a few thousand dollars (which was a lot of money for me as a broke graduate 10 years ago) to sign up for an online marketing course in Singapore, and I was excited to "change my life."
That didn't happen. After a few months, I checked with my classmates and none of them managed to earn anything. Turns out that the trainer is great at selling and talking whereas the course is kinda basic and rudimentary. The worst part was that during the course, I actually signed up for the advanced course because I was so smitten with the trainer. And can u imagine that what I learnt in advanced course is still basic? But it did get me started with the direction. I started researching day and night, buying up US courses and books in the area.
But our turning point was when my partner and I started applying our skills and knowledge to our friends' businesses.
From there, we were inspired to start a marketing agency because we want to change the way marketing is done.
Marketing is made too complicated these days. When I first started, SEO was everything. Some say funnel is king these days, while others say Chatbot is the new trend or video is everything."
Like me, many of the business owners and marketers I encountered over the years are overwhelmed.
Some of them were jaded due to all the bad experiences they had.
It doesn't have to be that way.
Entrepreneur Tim Ferriss once said: "What would this look like if it were simple?"
Human brains are drawn to complexity, and we assume that a difficult problem requires a difficult solution.
However, most things that work are not rocket science.
Asking this question forces us to cut out the clutter and focus on the essentials. (Making it simple doesn't mean that it is easy.)
Therefore, over the years, we distilled a simple system that could help SMEs to generate new customers online. We have like to share it with you in this course.
