WSQ AI for Content Creation and Digital Marketing
TGS-2025052228
Course Synopsis
WSQ AI for Content Creation and Digital Marketing focuses on how AI is revolutionising content creation and changing the ways of organic digital marketing
AI-driven content creation empowers businesses to produce high-quality, engaging content efficiently by personalizing messages for target audiences and maintaining a consistent brand voice. This technology is particularly beneficial for SMEs, allowing them to generate unique, on-brand content across various formats, from blog posts to visual media, while optimizing for SEO and user engagement. By automating content production, businesses can scale their efforts, achieve greater personalization, and enhance customer satisfaction. Integrating AI with organic social media and marketing automation further amplifies these benefits, enabling companies to deliver optimized content, boost brand visibility, and nurture customer relationships effectively.
On completion of the course, learners will be able to:
- Digital marketing content, their features, modes, and delivery methods
- Content idea conceptualizing and creating brand stories through content curation
- Using digital storyboard to map out content for digital storytelling.
- Suitability of content types and styles are evaluated based on customer preferences.
- Content is designed to follow trends, styles and customer distribution preferences.
- Brand content guidelines for the execution of content strategy
- Content delivery is executed and automation using content calendars
Topics covered
- Types of content for websites blogs, Facebook, Instragram, Tik Tok and Linkedin
- Understanding customer behaviour and create your customer persona
- Digital storytelling, content conceptualising and content strategy
- Creating, modifying and optimising content using AI tools
- Establishing content guidelines to maintain company image and audience engagement
- Gain insights into customer buying behaviour and creating personas to produce resonant content.
- Regulatory and ethical considerations when creating content and copywriting
- Leveraging AI and content calendars for content analysis and delivery effeciency
Course Structure
Duration | Total 24 Hours |
Timing: | Full day : 9am – 6pm |
Mode of Training: | Classroom |
Mode of Assessment | Written assessment (Short Answer) Written assessment (Case Study) |
Prerequisite skills
- A Grade 5 in N-Level English or WPLN level 5 or equivalent
- Basic knowledge of how to use a smartphone
- Basic knowledge of how to use a computer word processor(MS Word) and email
- Basic knowledge of Facebook and Instagram social media accounts or equivalent
- Basic knowledge of how to surf the internet using a web browser.
- No prior work experience required.
Should there be reason to believe the learner does not have the necessary minimum entry requirements, ICM may request relevant qualifications or administer a short test for the skills stated above.
Learners will be required to bring a laptop with a minimum Windows 10, I5 processor, and 8 GB RAM or higher: or equivalent MacBook. Learners may request to lend a laptop from Ice Cube Marketing, subject to the availability of laptops. For the best learning experience, learners should bring their own devices.
Course Fees
Cell | Individual Sponsored | Company Sponsored | ||||
Non-SME | SME | |||||
Before GST | With GST | Before GST | With GST | Before GST | With GST | |
Full Course Fee | $1450.00 | $1,526.00 | $1450.00 | $1,526.00 | $1450.00 | $1,526.00 |
For Singapore Citizens aged 39 years and below | $700.00 | $826.00 | $700.00 | $826.00 | $420.00 | $546.00 |
For Singapore Citizens aged 40 years and above | $420.00 | $546.00 | $420.00 | $546.00 | $420.00 | $546.00 |
Funding Validity Period from 07 January 2025 to 06 January 2025
WSQ Funding Requirements
- SkillsFuture Singapore's (SSG) funded course attendance must be done digitally via the Singpass App.
- Fulfil at least 75% attendance for the training (not inclusive of assessment timing)
- Marked ‘Competent’ for the assessment to be eligible for funding.
Ice Cube Marketing reserves the right to claw back the funded amount from trainee if he/she did not meet the WSQ funding requirements.
Other available course fee funding
For individuals
- Skills Future Credit (SFC) Claim Eligible for all WSQ courses
- Post-Secondary Education Account(PSEA) for Singaporeans 30 years old and below
For more information on the funding requirements, please refer to https://www.skillsfuture.gov.sg/funding-individuals
For corporates
- Enterprise Innovation Scheme (EIS) Reimbursement – Either Annual tax deduction of 400% or Convert 20% of course fees into cash payout
- Skills Future Enterprise Credit (SFEC) - 90% of out-of-pocket expenses on qualifying costs
- Absentee Payroll (AP) - $4.50 per hour, capped at $100,000 per enterprise per calendar year
For more information on the funding requirements, please refer to https://www.skillsfuture.gov.sg/funding-employers
Award
- Statement of Attainment awarded by SSG for WSQ competency unit “Content Strategy level 4 (ICT-SNM-4004-1.1)’’
- Certificate of Completion for “AI for Content Creation and Digital Marketing” by Ice Cube Marketing
To Apply
- Please complete this course application form and submit please click APPLY NOW or send the application form to info@icecube.asia
About Ice Cube Marketing
Ice Cube Marketing Is a team of hybrid marketers fanatical about the art and science of marketing, with a common mission to bring good marketing to businesses in Singapore. We provide Digital Marketing services and training in Digital Marketing to help you and your business reach greater heights.
Our training course provide high quality practical digital marketing training and business skills courses for its staff and the public to improve productivity and efficiency for competitive Singapore business landscape.
Learn more about our training division
