Sales Funnels And Landing Page Conversion rate optimisation
TGS-2025059942
Course Synopsis
WSQ Direct Response Digital Marketing (Landing Pages & Sales Funnels) provides a comprehensive understanding of building and optimising sales funnels and landing pages to enhance online sales performance.
This course is designed for business owners, marketers, and digital professionals seeking to improve their organisation’s digital conversion strategy. Participants will learn how to apply UI/UX design principles and copywriting techniques to create high-performing landing pages that attract, engage, and convert leads. Developed with insights from real-world business needs and client feedback, the course empowers learners to independently create and evaluate digital assets that support business growth in a competitive digital economy.
Completion of course
- Understand how sales funnel works and how to automate lead nurturing
- Lead nutring in sales funnel and the consumer jounry
- How UI and UX strategies align with the overall business strategy and translate them into a structured UI/UX plan
- Apply a structured UI/UX plan to design and create coherent web properties that align with business and user needs
- Examine metrics used to perform usability evaluations for digital properties
- Assess customer behaviour insights to identify improvements for products, services, and digital properties
- Generate recommendations to improve sales funnel design.
Topics covered
- Areas of Good UX/UI
- 4 forces of conversion
- The "Rule of 1" for focus
- Build trust in 5 seconds
- Use visual hierarchy
- Winning landing page anatomy
- WhatsApp for lead nurturing
Course Structure:
Duration | Total 16 Hours |
Timing: | Full day : 9am – 6pm |
Mode of Training: | Classroom |
Mode of Assessment | Written assessment (Short Answer) |
Prerequisite skills
- Basic IT knowledge such as using laptop and managing documents
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (ES WSQ) & Workplace Literacy(WPL) Level 5
- Minimum education level: ‘N’ level/’O’ level qualification and above
Course Fees
Cell | Individual Sponsored | Company Sponsored | ||||
Non-SME | SME | |||||
Before GST | With GST | Before GST | With GST | Before GST | With GST | |
Full Course Fee | $990.00 | $1,079.10 | $990.00 | $1,079.10 | $990.00 | $1,079.10 |
For Singapore Citizens aged 39 years and below | $495.00 (50% subsidy) | $584.10 | $495.00 (50% subsidy) | $584.10 | $297.00 (70% subsidy) | $386.10 |
For Singapore Citizens aged 40 years and above | $297.00 | $386.10 | $297.00 | $386.10 | $297.00 | $386.10 |
Funding Validity Period from 29-10-2025 to 29-10-2027
WSQ Funding Requirements
- SkillsFuture Singapore's (SSG) funded course attendance must be done digitally via the Singpass App.
- Fulfil at least 75% attendance for the training (not inclusive of assessment timing)
- Marked ‘Competent’ for the assessment to be eligible for funding.
Ice Cube Marketing reserves the right to claw back the funded amount from trainee if he/she did not meet the WSQ funding requirements.
Other available course fee funding
For individuals
- Skills Future Credit (SFC) Claim Eligible for all WSQ courses
- Post-Secondary Education Account(PSEA) for Singaporeans 30 years old and below
For more information on the funding requirements, please refer to https://www.skillsfuture.gov.sg/funding-individuals
For corporates
- Enterprise Innovation Scheme (EIS) Reimbursement – Either Annual tax deduction of 400% or Convert 20% of course fees into cash payout
- Skills Future Enterprise Credit (SFEC) - 90% of out-of-pocket expenses on qualifying costs
- Absentee Payroll (AP) - $4.50 per hour, capped at $100,000 per enterprise per calendar year
For more information on the funding requirements, please refer to https://www.skillsfuture.gov.sg/funding-employers
Award
- Statement of Attainment awarded by SSG for WSQ competency unit “User Interface and User Experience (UI/UX) Optimisation level 4 (RET-DIO-4002-1.1)’’
- Certificate of Completion for “Sales Funnels And Landing Page Conversion Rate Optimisation” by Ice Cube Marketing
To Apply
- Please complete this course application form and submit please click APPLY NOW or send the application form to info@icecube.asia
About Ice Cube Marketing
Ice Cube Marketing Is a team of hybrid marketers fanatical about the art and science of marketing, with a common mission to bring good marketing to businesses in Singapore. We provide Digital Marketing services and training in Digital Marketing to help you and your business reach greater heights.
Our training course provide high quality practical digital marketing training and business skills courses for its staff and the public to improve productivity and efficiency for competitive Singapore business landscape.
Learn more about our training division
