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Discover exactly how SMEs fill up their appointment bookings each month with this free Differentiator Discovery plan

For home, beauty, education, healthcare, finance and other b2c businesses

Find new USPs for your industry

Surprise!.. These days, digital marketing is no longer about “digital”, especially as the landscape becomes more competitive and saturated.

Everyone and anyone can follow the best practices of Facebook. Anyone can set up pixel, do domain verification or create retargeting audience. It is a matter of just following instructions. 

What separates a winning from a losing ads campaign is whether the real business insights are flowing into the campaign.

Put simply, here are a few key factors that determine whether your campaign can make money

  • Do you know what your target audience want and don't want?
  • Do you know what your competitors' USPs are and how to stand out?
  • Do you know if your landing page is resonating with your target audience?

 Most digital marketing campaigns are unprofitable because the groundwork has not been done. 

The good news is, we are offering an industry insights session to do a basic audit of your industry and shed light into some of these critical insights using AI. 

Claim your Differentiator Discovery session

Rate your landing page

Find out if your current landing page or website is hitting the right note with your target audience or, is it based on unfounded assumptions? How good is your messaging? Obtain a quantifiable score out of 100 that is based on an objective set of criteria rather than human assumptions. Tap on generative AI intelligence to audit your landing page and uncover what is missing, along with our recommendations.  (Valued at $97)

Find out differentiators or USPs that attract customers

Most people forgot the fact that we are marketing to real humans, not Facebook robots. To win in digital marketing is to first understand your target audiences’ preferences and objections. The wrong message results in poor clickthrough rate and conversion rate. As such, we leverage big data and analysis to gain an understanding of your audience specific to your industry. (please refer to the list of industries below)  (Valued at $155)

Understand your industry benchmarks

Through our work with hundreds of clients in Singapore, we’ve amassed an extensive database encompassing key metrics like cost per lead, appointment rate, conversion rate, and closing rate across diverse industries. We help you understand what to expect from your campaign. (Valued at $45)

Total Value: $297

We are offering this to you FREE of charge for a limited time.

Claim your Differentiator Discovery session

“Know yourself and your competitors, and win a hundred battles.”

This is a classing saying from Sun Tzu Art of War that applies to business as much as to Facebook ads.

However, most Facebook ads strategy is done in silo and detached from the business-it doesn’t really capture the unique DNA of the business. And this affects the result in a big way. 

It is time to take it up a notch and fuel your campaign with the right insights. 

Industries we help

Lead generation is just the beginning. Getting business results extends beyond the realms of digital marketing in Singapore.

Beauty

Home improvement

Renovation

Education

Healthcare

Lifestyle

Grow your business

Real Results From Other SMEs We've Helped! It ALL Started With a Differentiator discovery!

knowledge

Darrin

Principal, Knowledge Trail Learning Centre

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ROI increased significantly. Leads that can be closed in 1 phonecall!

Darrin

Principal, Knowledge Trail Learning Centre

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Nancy Ho

Author & Founder, Nancy Ho Academy

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Doubled our revenue!

Nancy Ho

Author & Founder, Nancy Ho Academy

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Carol Chen

Founder Maskela

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8x ROI!

Carol Chen

Founder Maskela

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Ivy

Co-Founder, DoMyHair

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40% increase in revenue

Ivy

Co-Founder, DoMyHair

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Jane

CEO, CitiBeauty Aesthetics

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Opened 3rd outlet in Singapore

Jane

CEO, CitiBeauty Aesthetics

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Ana

BD manager, Jill Lowe International

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Broke record in signups with pre-sold audiences

Ana

BD manager, Jill Lowe International

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Dennis & Lim

Founders, SL Curtain

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Revenue increase by 50% because of high-quality leads

Dennis & Lim

Founders, SL Curtain

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Shawn Lee

CEO, Vitaly Hair Solutions

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Over 600 leads generated to date

Shawn Lee

CEO, Vitaly Hair Solutions

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Ellery Ng

Life Coach

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Revenue of $89,100 generated with almost 3x ROI

Ellery Ng

Life Coach

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Zak Salleh-Chew

Managing Director, CA International College

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Sales increased by 30%. Campaign paid for itself many times over!

Zak Salleh-Chew

Managing Director, CA International College

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Cailyn

Bioskin Holdings

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Hundred of leads per campaign for 3 years running!

Cailyn

Bioskin Holdings

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Charmain, Forbes 30 under 30,

Founder of Quickdesk

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High-quality leads result in a 40% revenue increase

Charmain, Forbes 30 under 30,

Founder of Quickdesk

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Eugene Seah

Marketing Director, iPoise Design Pte Ltd

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Grew from 2 to 10 people

Eugene Seah

Marketing Director, iPoise Design Pte Ltd

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Rajan Chettiar

Founder and Managing Director, Rajan Chettiar LLC.

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300% times better ROI than previous agency

Rajan Chettiar

Founder and Managing Director, Rajan Chettiar LLC.

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Sign up for a Biz Differentiator Discovery session


  • Find Business differentiations or USPs specific to your industry that can attract more customers
  • Rate your landing page/website with a quantifiable AI-generated score + recommendations
  • Gain insights into the psychographics of your target audience
  • Get the full marketing & sales strategy

Put in your website/business name below for a deeper analysis. Put ‘NA’ if unavailable.

 

FAQ

No, unfortunately we do not have data on all industries in Singapore. We only have data & insights on beauty, home improvement, renovation, education, healthcare, lifestyle b2c service industries in Singapore. We will inform you beforehand if we are unable to provide any insights for you. We apologize in advance for any inconvenience caused.

We require at least 2 business days for the system to process your landing page in order to have insights ready for you. Hence we are unable to schedule immediate discovery sessions, and we seek your understanding on this.

We might let you know more about our service if you are interested. However, this is a session that provides real insights about your industry.

where are we

Ice Cube Marketing (Singapore)
Address: 15 Jalan Kilang Barat, 
#07-03 Frontech Centre, 
Singapore 159357
Contact: +65-6653 2633
Ice Cube Marketing (Malaysia)
Address: No. 11, Jalan Kacung Satu,
SEDC Tampoi, 81200 
Johor Bahru, Malaysia
Contact: +6016-7969260

Sign up for a Biz Differentiator Discovery session.

Opt in for a complimentary 1hr Biz Differentiator Discovery session (worth $297) at no obligations

  • Find new Business differentiations or USPs for yr industry
  • Rate your landing page/website with a AI score
  • Get the full marketing & sales strategy

Put in your website/business name for a deeper analysis. Put ‘NA’ if unavailable.

Webinar Signup

Topic: Avoid Price war and gain new customers
Date: 10 July 2024 Wednesday 3pm
Duration: 1hour

Ice Cube marketing

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It’s time to optimize your SEM budget and reduce ad wastage. Work with an agency that serves as a partner more than vendor. Fill in the form to initiate a chat. If there is a fit and we are able to help, we would love to bring your business to the next level with the power of ads.

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Here’s the new way to get as many new customers as you can handle

Now you can take advantage of our free Remote Selling Strategy Session for your business.

Find out why your business is not getting a consistent stream of customers online yet, in this custom-tailored session:

Understand the type of online funnel that complements seamlessly with your current sales process to ensure nothing falls through the cracks and budget is maximized to the last drop.

Identify the most compelling call-to-action offer you can harness in your business.

Spot untapped opportunities and gaps in your current online marketing approach we can exploit to see fast turnarounds.

Demonstrate our realtime call tracking and audience conversion system for helping you increase sales.

Run through case studies in your industry and find out what others are doing online to continually get leads and sales.

With highly traceable metrics such as CPC and Conversion rate, PPC is one of the most predictable forms of sales engine for any company. If you have great plans for your company, talk to us now to see if we can help you achieve them.

  • Check for Google search volume of your product/service
  • Find out if Google or Facebook is more suitable
  • Chat with us to find out if IceCube’s performance model is a fit for your company