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WSQ WebMaster Pro: Foundations of Website Creation, Analytics & SEO
TGS-2024051329
Course Synopsis
WSQ WebMaster Pro: Foundations of Website Creation, Analytics & SEO is a comprehensive covering how to set up a business website, installing analytics systems and applying Search Engine Optimisation
This course aims to boost a business's online presence by driving targeted traffic through improving search engine rankings through optimized website content and structure. Over three days, learners will explore effective onsite, offsite, local, and technical SEO strategies, acquire skills in analysing content niches, and develop a content creation process tailored to their audience. The course also covers building webpages that effectively guide potential customers through the sales funnel.
On completion of the course, learners will be able to:
- Identify key elements of SEO and how they are evaluated in the Google Search Engine
- What technical elements and structures of websites, web pages, and web infrastructures are appraised for SEO improvements.
- Keyword research that is aligned SEO objectives to optimize existing content and drive sales.
- Collaboration with editorial, marketing teams and AI tools to create content optimized for SEO.
- The effectiveness of SEO strategies is evaluated using web analytics dashboards and reports.
- Website search performance is appraised across local and international channels.
Topics covered
- Building basic websites(Wordpress/Wix) and performing routine maintenance
- Technical analysis on website structure and webpage speed analysis
- Keyword research and On-site SEO content creation
- Web analytics using Google Analytics and SEO evaluation
- Website Off-site analysis and create links for website
- Local and international web traffic analysis
- Connect Google Search Console and uploading website robots.txt file
- Mapping the customer journey and leveraging on Google Business(AKA Google My Business)
Course Structure
Duration | Total 24 Hours |
Timing: | Full day : 9am – 6pm |
Mode of Training: | Classroom |
Mode of Assessment | Written assessment (Short Answer) Written assessment (Case Study) |
Prerequisite skills
- 1A Grade 5 in N-Level English or WPLN level 5 or equivalent
- Basic knowledge on how to use a smartphone
- Basic knowledge on how to use a computer word processor (MS Word) and email
- Basic knowledge of Facebook and Instagram social media account or equivalent
- Basic knowledge of how to surf the internet using a web browser.
Should there be reason to believe the learner does not have the necessary minimum entry requirements, ICM may request relevant qualifications or administer a short test for the skills stated above.
Course Fees
Cell | Individual Sponsored | Company Sponsored | ||||
Non-SME | SME | |||||
Before GST | With GST | Before GST | With GST | Before GST | With GST | |
Full Course Fee | $1450.00 | $1,526.00 | $1450.00 | $1,526.00 | $1450.00 | $1,526.00 |
For Singapore Citizens aged 39 years and below | $700.00 | $826.00 | $700.00 | $826.00 | $420.00 | $546.00 |
For Singapore Citizens aged 40 years and above | $420.00 | $546.00 | $420.00 | $546.00 | $420.00 | $546.00 |
Funding Validity Period from 25 November 2024 to 24 November 2026
WSQ Funding Requirements
- SkillsFuture Singapore's (SSG) funded course attendance must be done digitally via the Singpass App.
- Fulfil at least 75% attendance for the training (not inclusive of assessment timing)
- Marked ‘Competent’ for the assessment to be eligible for funding.
Ice Cube Marketing reserves the right to claw back the funded amount from trainee if he/she did not meet the WSQ funding requirements.
Other available course fee funding
For individuals
- Skills Future Credit (SFC) Claim Eligible for all WSQ courses
- Post-Secondary Education Account(PSEA) for Singaporeans 30 years old and below
For more information on the funding requirements, please refer to https://www.skillsfuture.gov.sg/funding-individuals
For corporates
- Enterprise Innovation Scheme (EIS) Reimbursement – Either Annual tax deduction of 400% or Convert 20% of course fees into cash payout
- Skills Future Enterprise Credit (SFEC) - 90% of out-of-pocket expenses on qualifying costs
- Absentee Payroll (AP) - $4.50 per hour, capped at $100,000 per enterprise per calendar year
For more information on the funding requirements, please refer to https://www.skillsfuture.gov.sg/funding-employers
Award
- Statement of Attainment awarded by SSG for WSQ competency unit “Search Engine Optimisation level 4 (RET-OTO-4005-1.1)’’
- Certificate of Completion for “WebMaster Pro: Foundations of Website Creation, Analytics & SEO” by Ice Cube Marketing
To Apply
- Please complete this course application form and submit please click APPLY NOW or send the application form to info@icecube.asia
About Ice Cube Marketing
Ice Cube Marketing Is a team of hybrid marketers fanatical about the art and science of marketing, with a common mission to bring good marketing to businesses in Singapore. We provide Digital Marketing services and training in Digital Marketing to help you and your business reach greater heights.
Our training course provide high quality practical digital marketing training and business skills courses for its staff and the public to improve productivity and efficiency for competitive Singapore business landscape.
Learn more about our training division