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Ice Cube Marketing
Hosted by Google × Ice Cube Marketing

The Human + Machine Advantage

Why some SMEs are quietly winning with AI — while others burn budget, chase bad leads and still struggle to grow.
Google Singapore Office
Live, in-person workshop
Limited seats
Google
Ice Cube Marketing

The honest question

"Should I spend more time learning AI tools …or fixing my marketing?"

Sometimes it feels like SME owners are expected to become…
Marketers
Operators
Content creators
Salespeople
AI experts
Meanwhile…

Leads are getting more expensive

Customers are harder to convince

Competitors flood the market with AI content

Agencies push templated, sound-alike strategies

"Why are the leads low quality?"

"Why are people not converting?"

"Why does everything feel so noisy now?"

What if the problem isn't that AI is replacing humans — but that businesses are using AI the wrong way?

In The Human + Machine Advantage workshop, you'll discover how smart SMEs combine AI efficiency with stronger human messaging to attract better leads, improve campaign performance, and stop blending into the crowd.

Specifically, you’ll learn
  • How AI is changing Google Ads & customer behaviour
  • Why many campaigns fail despite using AI tools
  • How to identify the right business constraint to unlock growth
  • Ways to reduce wasted ad spend and improve lead quality
  • Marketing 'weapons' once reserved for massive corporations
  • Limited seats — Google Singapore office

    Curriculum

    Four shifts that separate winning SMEs

    Practical, current, designed for lean teams.

    01

    Learn What's Actually Working Right Now

    AI marketing changes fast. Most SMEs experiment blindly. Get direct insights from Google on the newest AI advertising features, search behaviour shifts and campaign strategies businesses are using today — not outdated tactics from 12 months ago.

    02

    Why Most AI Content Still Feels Generic

    The 3 deadly sins of AI marketing that make brands sound robotic and forgettable. The single most important skill in the AI era isn't prompting — it's combining machine speed with human persuasion, positioning and emotional intelligence.

    03

    Reduce Marketing Complexity & Overwhelm

    AI Max, Demand Gen, search updates, automation, audience signals — most SMEs can't keep up. We simplify what actually matters so you can identify your real revenue constraint and focus on decisions that move the business forward.

    04

    Built For Lean SME Teams

    A lean SME with the right systems can now outperform slower, bloated companies many times its size. This isn't an enterprise-level AI conference filled with theory — it's designed for founders and small teams trying to grow without huge departments.

    Why this workshop

    Not your typical AI webinar

    SME Challenge Today
    This Workshop
    Typical AI Webinar
    Improving lead quality
    Reducing wasted ad spend
    Human-first messaging frameworks
    Practical SME applications
    Latest Google AI advertising insights
    Standing out in crowded markets
    Real-world examples & frameworks
    Designed for lean business teams

    Real Results from SMEs

    Who it's for

    Built for SMEs, founders & lean teams

    SME owners with inconsistent leads

    Frustrated with low ROI campaigns

    Overwhelmed by digital marketing complexity

    Worried about AI disruption

    Lean marketing teams doing too much manually

    Tired of generic agency strategies

    Generating leads that don't convert

    Brands struggling to stand out online

    About the hosts

    Two perspectives.
    One advantage.

    Google continues to shape how businesses discover customers through AI-powered advertising, search and automation.

    Ice Cube Marketing works closely with SMEs navigating crowded markets, rising ad costs and increasingly competitive digital environments.

    Speakers

    Learn from the people building it

    Tiffany Nguyen

    Agency Partnership Manager · Google Singapore

    Ted Chong

    Founder · Ice Cube Marketing

    Frequently asked

    Questions, answered

    Limited seats

    Use AI better.
    Not just more.

    AI is changing marketing faster than most SMEs can keep up. But the businesses that win won’t simply be the ones using more AI.

    They’ll be the ones using AI better. The ones that:

    • Attract higher-quality leads
    • Reduce wasted spend
    • Stand out in crowded markets
    • And still sound human in an increasingly automated world
    If you want to learn how smart SMEs are staying competitive without becoming another generic AI-powered brand…
    Reserve your seat for The Human + Machine Advantage workshop today.

    Limited seats available at Google Singapore office.
    Mapletree Business City, 70 Pasir Panjang Rd, #03-71, Singapore 117371

    $99$49
    Early bird pricing
    • Live at Google Singapore office
    • Frameworks & playbooks included
    • Q&A with both speakers
    The Human + Machine Advantage

    © 2026 Google × Ice Cube Marketing. All rights reserved.

    Webinar Signup

    Topic: Avoid Price war and gain new customers
    Date: 10 July 2024 Wednesday 3pm
    Duration: 1hour

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