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Low Hanging Fruits First

Great, digital marketing suits your business! That said, you should proceed with caution. Many businesses become overly optimistic with the prospects of digital marketing and cast a wide net.

A myriad of options such as influencer marketing, content marketing, SEO, paid ads, AI chatbots can quickly drain your budget and overwhelm you.

Trendy platforms such as Tiktok, Xiaohongshu and AI marketing may look like good options but not yield any ROI for your business.

Vanity metrics such as likes, shares and clicks are good for MNC branding but do not translate into revenue for SMEs.

You should follow a step-by-step approach starting with your low-hanging fruit.

Step 1: Warm audience (Retargeting & organic marketing)

Step 2: Low-intention warm audience (Database nurturing & Lookalike Targeting)

Step 3: High-intention cold audience (Google ads & Facebook ads)

Step 4: Low-intention cold audience (Facebook & Youtube & Pmax ads)

Step 5: Unproven platforms (Tiktok, XiaoHongShu, Carousell etc)

Though around for a long time, Google and Facebook are still among the most predictable platforms for getting leads and customers. Newer and trendier platforms are not as mature in generating results. Here are the reasons for choosing Google and Facebook ads:

Highly scalable: Whether you need 1 new customer or 1000 new customers a month, you have over 4million users at your disposal

ROI traceable: With conversion API, you can use 1st party data tracking and trace results down to leads and customers

Mature: Highly evolved machine learning capabilities and large amount of data collected for targeting means that you can reach your audiences

Here are 3 tips to consider when running any digital marketing campaign

1) Trackable ROI

Your digital marketing objective should not be to get likes or shares or clicks. It should be about getting sales. And it should not be just a gut feeling. You should track exactly how much money you make, down to dollars and cent. In other words ,what is your ROI, return on investment? Digital marketing is unlike stocks investment or property investment. You should not be getting only 2% or 5% returns. You should be getting 200 to 500% ROI, like some of these SMEs here

2) Consistency

Digital marketing should be consistent. If you think about it, your business expenses are all consistent, like your rental, overheads, subscriptions, bills etc. Therefore, your influx of leads and sales has to be consistent as well. Your digital marketing campaign should not be working 1 day and not working the next day. You have to be very skeptical of marketers showing spectacular case studies over a short timeframe . Getting 20x ROI for 1 day means nothing if you cannot sustain the results. The key thing is consistency over a long period of time. How long? We are talking about a few years at the very least.

3) High quality leads

Digital marketing must generate high quality leads. By high quality, it doesn’t mean that you don’t have to follow up with leads. You still need to have a good sales processing order for this to work. However your digital marketing leads should already have interest in your product or service. It should not be cold leads or mere subscribers. In order to generate high quality leads, you need a sales funnel/landing page.

The landing page should primarily speak your target audiences’ language and tell their stories. When they feel like you are reading their mind, then you get leads that are super excited about your product or service. This is the idea of pre-selling which allows you to break the ice with your prospects before they meet up with your salespeople.

For more tips on using the right message, you can check out this video

Request a complimentary consultation

Additionally, you can request for a free consultation to find out what is the most appropriate method for your stage of the business. In this session, we find out the current state of your marketing efforts and provide ideas for taking it to the next stage by providing the following:

Confidence score and benchmark results for your business
PSG grants eligibility assessment
Full demo of the funnel including AI and Whatsapp automation

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Understand the type of online funnel that complements seamlessly with your current sales process to ensure nothing falls through the cracks and budget is maximized to the last drop.

Identify the most compelling call-to-action offer you can harness in your business.

Spot untapped opportunities and gaps in your current online marketing approach we can exploit to see fast turnarounds.

Demonstrate our realtime call tracking and audience conversion system for helping you increase sales.

Run through case studies in your industry and find out what others are doing online to continually get leads and sales.

With highly traceable metrics such as CPC and Conversion rate, PPC is one of the most predictable forms of sales engine for any company. If you have great plans for your company, talk to us now to see if we can help you achieve them.