Your Results Are in!

You achieved the following result:

this result

Strategy first

You are in a competitive market. It is not wise to dive headfirst into digital marketing right away. Doing so will cause you to have a high cost per lead/sales. It may even be hard for you to break even. You need a way to differentiate yourself first.

Many other businesses in this category make some of these mistakes:

  • Using discounts repeatedly to lure customers but sales drop once they stop the promotions.
  • Saying the same things as what their competitors are saying which makes them appear as commodity.
  • Not having systems that can help to convert prospects into customers and serving them efficiently

Facebook ads is a subset of digital marketing which is a subset of marketing which is a subset of your business. Now, when your Facebook ads doesn’t work, a lot of people try to do better targeting or try todo more optimization but it still doesn’t move the needle. All these tweaks can provide marginal improvement at best but it does not turn around a failing campaign

The way to go about it is to stop focusing so much on Facebook ads or Google ads per sec. We have to go 1 level higher or even 2 levels higher and to have much more clarity around the marketing and the business side of things.

It is like if the river is dirty and you try to clean the river from your juncture, it is useless. The river is still going to be dirty. We have to go upstream to find where the pollution is coming from and solve the problem from there instead of looking at the downstream. If we look at Facebook ads only to solve the problem, it is already too late. We have to go upstream.

Most Facebook ads strategy is done in silo and detached from the business-it
doesn’t really capture the unique DNA of the business. And this affects the result in a big way. The leads that come in, if any, do not appreciate your business at all. They look at your business like any other vendor. That’s why you have low quality leads

The problem here is the lack of the clarity around the business. When you outsource your marketing, does your marketer understand your business? Your facebook ads should not be detached from your business. If your marketer doesn’t understand your business and your industry, the facebook ads campaign will not work. Importantly, we talk about the 5 forces of your industry or what we call the Porter 5 forces. Do you know your competition, your customer, your suppliers, your new entrants and your substitutes?

To quote sun tzu art of war, know yourself and your competitors, and win a hundred battles. This applies to business and applies to marketing and to Facebook ads. With the right insights flowing in the campaign, your results will skyrocket.

The input affects the output. If you have better input of insights, then the output will be better with higher quantity and quality of leads. It is a natural marketing law. The more specific the insight, the more clarity we have. And as a result, the better the results on Facebook ads. You will be surprised that if you tackle the problem upstream, then the rest of the river will take care of itself. For more information, watch the video below to understand how to find your business message before starting a digital marketing campaign.

Request a complimentary consultation

Alternatively, you can request for a free consultation to learn how to apply your business insights to your digital ads campaign. In this session, we find out what your target audiences’ top preferences are and how to tailor your message to speak to them

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Topic: Avoid Price war and gain new customers
Date: 10 July 2024 Wednesday 3pm
Duration: 1hour

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It’s time to optimize your SEM budget and reduce ad wastage. Work with an agency that serves as a partner more than vendor. Fill in the form to initiate a chat. If there is a fit and we are able to help, we would love to bring your business to the next level with the power of ads.

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Here’s the new way to get as many new customers as you can handle

Now you can take advantage of our free Remote Selling Strategy Session for your business.

Find out why your business is not getting a consistent stream of customers online yet, in this custom-tailored session:

Understand the type of online funnel that complements seamlessly with your current sales process to ensure nothing falls through the cracks and budget is maximized to the last drop.

Identify the most compelling call-to-action offer you can harness in your business.

Spot untapped opportunities and gaps in your current online marketing approach we can exploit to see fast turnarounds.

Demonstrate our realtime call tracking and audience conversion system for helping you increase sales.

Run through case studies in your industry and find out what others are doing online to continually get leads and sales.

With highly traceable metrics such as CPC and Conversion rate, PPC is one of the most predictable forms of sales engine for any company. If you have great plans for your company, talk to us now to see if we can help you achieve them.

  • Check for Google search volume of your product/service
  • Find out if Google or Facebook is more suitable
  • Chat with us to find out if IceCube’s performance model is a fit for your company