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How to do Post-Covid digital marketing to grow sales quickly
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ATTENTION TO ALL B2C SERVICE & EDUCATION COMPANIES
We don’t just tell you how to get leads, we hand the leads over to you!
In theory, it is easy to tell you that digital marketing can help you make 5-10 times your investment in 3 months and is an extremely powerful leverage for a SME.
In reality, it seldom happens. Losing money in marketing is 3x more likely* than making money, statistically speaking.
That is why my team and I make it a point to control all factors in the campaign by doing everything from design to copywriting to optimization.
This is the only way we could generate predictable results for our clients:
* Association of National Advertisers
200-300 leads/month at high hit rate
Anyone can increase sales by dumping more money into ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate (more quality) than those we were getting. Thank you Ice cube Marketing!
Eugene Huang
Director, Redbrick Mortgage Advisory
35% lower cost per lead
IceCube team is driven by performance. They took time to analyse our previous campaign and to understand our business and requirements as the first step of engagement. They were confident in achieving our targets and have delivered a 35% lower cost per lead and helped us in recruiting more targeted potential franchisees. It was a collaborative and productive experience with IceCube and we are happy to recommend their service to any business who is interested in generating results
Jaye Chong
Division leader, Kumon Singapore
114 signups in 3 weeks
Not only does Ice Cube Marketing help us with enhancing brand awareness, they also deliver real business results in their marketing campaigns that are beyond basic metrics such as clicks and views. Ice Cube helped us generate substantial signups for our key events within relatively short duration, and very high percentage of actual turnouts – a testament to the quality of their campaigns optimisation and management. We would like to thank them for their contribution to helping more students discover PSB Academy.
JovanLin
Assistant Vice President, PSB Academy
The tricky thing about digital marketing is that there is no official accreditation.
It is unlike accountancy where you can count on a chartered accountant to know her stuff.
There are many ‘gurus’ in digital marketing and there is no way to find out if they are the best fit or not.
Or are they just very good at their sales pitch?
MANY OF OUR CLIENTS FACED THE SAME PROBLEM BEFORE THEY CAME ONBOARD:
Cailyn
Bioskin Holdings
Hundred of leads per campaign for 3 years running!
Cailyn
Bioskin Holdings
Charmain, Forbes 30 under 30,
Founder of Quickdesk
High-quality leads result in a 40% revenue increase
Charmain, Forbes 30 under 30,
Founder of Quickdesk
Eugene Seah
Marketing Director, iPoise Design Pte Ltd
Grew from 2 to 10 people
Eugene Seah
Marketing Director, iPoise Design Pte Ltd
Rajan Chettiar
Founder and Managing Director, Rajan Chettiar LLC.
300% times better ROI than previous agency
Rajan Chettiar
Founder and Managing Director, Rajan Chettiar LLC.
Zak Salleh-Chew
Managing Director, CA International College
Sales increased by 30%. Campaign paid for itself many times over!
Zak Salleh-Chew
Managing Director, CA International College
Darrin
Principal,
Knowledge Trail Learning Centre
ROI increased significantly. Leads that can be closed in 1 phonecall!
Darrin
Principal,
Knowledge Trail Learning Centre
Nancy Ho
Author & Founder, Nancy Ho Academy
Doubled our revenue!
Nancy Ho
Author & Founder, Nancy Ho Academy
Carol Chen
Founder Maskela
8x ROI during Covid-19 period
Carol Chen
Founder Maskela
Ivy
Co-Founder, DoMyHair
40% increase in revenue
Ivy
Co-Founder, DoMyHair
Jane
CEO, CitiBeauty Aesthetics
Opened 3rd outlet in Singapore
Jane
CEO, CitiBeauty Aesthetics
About us
Ice Cube Marketing is a Google Partner & Meta Partner agency, as well as a pre-approved PSG vendor with IMDA in Singapore. This means eligible SMEs can get up to 50% subsidies with our digital marketing solutions! We cover all major channels in Singapore including Facebook, Google, Youtube and Instagram.
We're Different.
OUR METHODS, UNIQUE.
INDUSTRIES WE ARE GOOD AT:
Higher Education
Children Education
Beauty
Home improvement
Healthcare
Lifestyle
A PREMIUM AGENCY WITH PREMIUM PRICES?
Self-paid campaigns
While its true that we spend over 7 figures in ad budget every year which puts us in the category of the corporate agencies- those that serve the MNCs with deep pockets. However, our positioning is rather unique as we work with primarily SMEs to run campaigns that generate sales. Our campaigns essentially pay for themselves and more.
Trial campaign
Our average customer stays with us for over a year as long as they experience results. Therefore, we like to start with a short-term trial precisely to let them experience the results with minimal (but reasonable) outlay instead of a 1-year contract that other agencies do.
Performance campaign
With a performance-based arrangement, the only way for us to earn more is for you to earn way more. Sometimes it translates to doing 10x more work, from research, tracking, optimizing to scaling. But guess what, you don’t see them reflected in the invoice; you see it in your ROI.
11x
ROI
Previously I tried flyers distribution to promote my services. After distributing thousands of fliers, I got only 1 sale. I learn that this traditional method doesn’t seem to work any more. I found Ice Cube Marketing online and decided to try out their service. I have been with them since 2016. Without having to do anything on my end, ICM carries out lead generation for us. The leads they provided come with a sense of urgency to buy. Importantly, we achieved a highly positive ROI (based on profits) from the campaign, not to mention the increased awareness for our company. We are currently scaling the campaign every quarter alongside capacity increment.
Nick Zhou
Director, Airconnection Design Pte Ltd
Produces the most
ROI for every dollar
Andrew and his team has done a phenomenal job at sourcing for fresh, high-quality leads for us. Having worked with several lead generation and marketing companies over the past 5 years, I can honestly say that Ice Cube produces the most ROI for every dollar we spend on ads. Not only are they honest, down-to-earth and easy to work with, they have singlehandedly increased our sales by 30% in less than 3 months. I have not worked with a single agency who is capable of producing such fast results. Results aside, I also cannot emphasize enough how many times Andrew has gone the extra mile for us, even when he didn’t have to.
Huey and Irene
Director, Absolute Wellness
WHO IS THIS FOR?
You have been getting poor quality leads from the Facebook lead generation campaigns- leads that didn’t even know they sign up for your offer and wasted all your time.
Your Facebook and Google ad costs have been on the rise since 1-2 years ago as more competitors flood the platform. What worked before is not working anymore.
You spend some money here and there to boost posts but have not run a proper campaign before. It is time to find out what all the hype is about and the results you can get.
TURNING AROUND FAILING CAMPAIGNS SINCE 2015
Lowering our costs per
lead acquisition by 50%!
Professionalism & Professional Integrity are traits that we observe in the working relationship – evident in the continuous optimisation of campaign without giving up. In our opinion, these are extremely rare but important traits to find in Service Providers these days – and we are glad that Ice Cube Marketing embodies them! As a direct result of the help provided by Ice Cube and their secret marketing methodology, we have finally for the first time, increased our sales conversions from Google enquiries by approximately 30% while lowering our costs per lead acquisition by 50%!
Edwin Cheng, Managing Director
EduEdge Learning Hub Pte Ltd
30% more clinic appointments!
As a medical specialist, it is hectic attending to patients. While I could run my own digital marketing campaign, it takes up valuable time that impeded my work in helping more patients. Through a referral, I met Ricky from Ice Cube Marketing. By spending the time to understand our business, they were able to accentuate the strengths of our practice while adhering to medical guidelines. With their help, our marketing & sales result has improved by 30% in 3 months. I can now focus on what I do best while being assured that Icecube serves as a partner in bringing people to my clinic consistently.
YP
Medical Specialist, Centre for Ear Nose Throat Allergy & Snoring
WHAT BUSINESS IS THIS NOT FOR?
Unproven Sales or Product: If you have not successfully sold to several cold prospects before, it may be a challenge for us to make this work.
Self-employed/Sole-proprietors: Our campaigns run at a certain scale and are much more effective with clients going for higher volume.
Stagnant growth: If you do not have plans or capacity to handle at least 20-100% increase in sales over the next 12 months, it is best to focus on ops instead.
Why digital campaigns don’t work?
Scroll through your Facebook news feed or Google results page and I bet you see your competitor ads that look just like clones of one another.
If you have difficulties differentiating one business from another, what chance do your customers have? How do they decide which one to choose?
Businesses lack the ideation muscle to craft ads that are unique to their business; Ads that reflect their company’s strength as well as speak to their target audiences.
You might have heard about the rule of 7 – strangers turn into customers after being exposed to your business 7 times. The problem is that we keep seeing the exact same stale ad from businesses and the rule of 7 backfires.
No-Same-Ad policy
Imagine having a team brainstorm and ideate a whole suite of unique, proven, intriguing and attention-grabbing ad angles for your business.
Ad fatigue is no longer a problem. Audience saturation gets thrown out of the window.
Your prospects see your business repeatedly 7times but they are not annoyed because it tells a different story and message every time. Furthermore, prospect is being retargeted so they stay in your funnel.
That is what we do for our clients. Everything.
Wonder how we manage to derive so many ideas?
We are one of the few agencies that actually sit down with you for an intense 1-2hours onboarding meeting to develop an intricate understanding of your business and target audience. We then fit the insights into our framework to develop customized ads for your business.
Bioskin:
150 new customers each month
Value Investing Academy:
5 figures revenue each month
Knowledge Trail Learning Centre:
51 New Students
GAIN ACCESS TO OUR UNIQUE METHODOLOGY
Suppose that …
You don’t have to do discounts or go into a price war in order to bring in sales (cheapo customers), at the expense of your long term sales margin.
You can add more people to your team without worrying about not having enough sales to ‘feed’ them.
You can predictably increase your sales by adding budget to your campaign while maintaining a highly positive ROI
You can own the customer relationship instead of being a ‘fulfillment center’ that is at the whims of referral partners (if they are happy, they give you customers)
Your sales team receives warm leads that are already ‘pre-sold’ online rather than those that are tricked into giving you their numbers
Get real results online
- Understand the type of online funnel that complements seamlessly with your current sales process
- Check your PSG Grants eligibility
- Get an expert opinion on the right digital marketing strategy for your business
- Apply and find out if your business can benefit from the Predictable Leads System
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