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“What makes people tick?”
“What causes them to buy?”
If these questions fascinate you and preoccupy your mind from time to time, you may want to find out more about going on this journey of direct response marketing with us.
It is no secret that the internet space is crowded and over-saturated with ads and promotions by companies trying to cut through the clutter.
Over the years experimenting with and running hundreds of campaigns, we found out that the answer to standing out in the digital space is not more AI, more tech or more digitalization, unlike what most people think.
It is about going back to fundamentals.
It is about understanding the target audience, learning their psyche, and crafting copies that speak to them. It is about using words to stir emotions, to create tension and to evoke actions.
It is not sexy. It is not easy. But it works.
If you are interested in honing your skills in copywriting, running ads campaigns that have a real impact on clients’ revenue and becoming a well-respected marketer in the process, we welcome you to apply to our company.
Association of National Advertisers(ANA) in 2018 estimated that 75% of digital media investment or $20 billion is squandered, due to ad fraud, use of vanity metrics and lack of tracking.
Perception of marketing is warped, and we work hard to reverse this impression. Check out the work we do here (hint: not black magic)
Ice Cube Marketing is a digital marketing agency specializing in paid ads. We are a Google Partner and Facebook Managed Partner Agency listed in Facebook Agencies Directory. Apart from having the chance to work with great local brands and helping them grow their businesses, you will be working closely with the co-founders to perpetuate our mission. As a team with a clear common goal, we dispense with hierarchies, politics and all other B.S. , focusing on doing work that matters for our clients.
We are only as good as our weakest link. We are close knitted & fun-loving but also don’t hesitate to call out on each others’ B.S. (even if he/she is the superior). We enjoy working with great teammates who challenge and motivate each other to be the best of ourselves each day! To ensure that we are amongst the best, all Icecubers have to pass our test & selection process.
This started as a joke because our 1st office was so small that it could only fit in small tables & chairs- like those you see in Kindergarten classrooms. Gradually, we found that the kindergarten spirit is very fitting of our culture. We are not afraid to fail & to try. We are not afraid to be seen as stupid; we are always hungry & foolish to learn and to experiment. We are kindergarten class Icecube!
Seriously, digital marketing can transform companies. Don’t you think that we have superpowers ? It doesn’t come easy. Digital marketing is a field that requires the most demanding of skillsets. It is an intersection of arts & science. You have to know psychology, writing, analysis and be ultra-creative. Do you have what it takes ?
If there’s 3 things to describe what we do, that’s work, play and learn! We try to combine all 3 of them. As Confucius said, “If you love what you do, you never work a single day”
Here’s the most important section. If you read nothing else, read these 3 points here. Do not apply if the 3 qualities don’t sit well with you. We will be constantly harping on these 3 things like your grandmother. You will be nagged to death if you don’t possess these 3 qualities working here.
Hard work beats talent when talent doesn’t work hard. There is so much to learn in the world of digital marketing. If you think you are already ‘there’, congrats, you can go elsewhere. In Icecube, we never stop learning and becoming better.
You are not someone to shirk responsibility- over your own results & your learning. You understand (from Uncle Ben) that - With power comes responsibility. You are 100% accountable for the results of your work and you don’t make excuses for yourself.
Ogilvy once said that a great marketer is a poet and a killer. Poets set exacting standards on themselves. They produce great work not because a boss is overlooking them. They do that because the work represents who they are. You need to take pride in your work.
“I would never have thought that I would find a job that let me enjoy what I do and have fun at the same time. At Ice Cube, we all work in a team and share with one another our knowledge and experience. No one is unreachable to talk to or get help from. We are always encouraged to share and discuss our problems together. I never felt like I was alone in anything.
I also enjoy working under the leadership of the management. As a company, we are clear on what we have to offer and does not try to be all things to all people. As a result, our works are extremely focused and goal oriented, with the right amount of workload given. The management constantly check on us to make sure we are not overwhelmed or anything.
We also play a game or two of foosball every day after work! I am always reminded of how lucky I am to have found Ice Cube as my first job out of university!”
“The culture at Ice Cube Marketing was very supportive. With a small team, everyone had quite a lot of work but also had a strong sense of responsibility for their work. They had quite a good rapport and were welcoming and friendly to me. Foosball matches after lunch were a huge highlight. The culture also emphasises transparent and clear communication. Every morning we had “daily updates” where everyone shared their agenda for the day, and sometimes an inspiring personal experience.
I also like the egalitarian culture – the whole team went for lunch together every day. The flat structure and the fast-moving start-up scene means that employees know what’s going on, the impact of their work, and are more motivated to work harder for the company. My supervisor and bosses were patient with me throughout my internship. When I produced work that was not up to standard, they gave me constructive criticism on how to improve, rather than scolding me. The management also stresses self-governance and does not micro-manage, which I appreciated.”
Note: We work in batches. This position opens once-twice a year.
Having a long time horizon is key. Great things take time. Being a master at craft takes time. Making our mission a reality takes time. Only If you have read through the requirements and know you can stick it through, go ahead and fill in this form to indicate your interest in our position. You will be asked to send in your resume on the next page.
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