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How to do Post-Covid digital marketing to grow sales quickly
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Attention to all home services providers and contractors in SG
How to reach new homeowners consistently and grow your business by 30%, while just focusing on your area of expertise.
Have you wondered why some home services businesses managed to expand their fleet of vans year after year?
While others fail to attract new customers?
It is not because they have a big retail store or a lot of salespeople.
It is because they have built a system to generate leads on demand, with digital marketing.
Perhaps you tried using Carousel, SEO, or asked your friend to help run some online ads for you.
There are some leads here and there, but nothing consistent.
To grow the business, you require consistent and scalable influx of new leads and customers.
This is the whole purpose of our Homeowners Attraction System™️- to help home services businesses in Singapore grow their business with confidence of a strong pipeline.
Have you wondered why some home services businesses managed to expand their fleet of vans year after year?
While others fail to attract new customers?
It is not because they have a big retail store or a lot of salespeople.
It is because they have built a system to generate leads on demand, with digital marketing.
Perhaps you tried using Carousel, SEO, or asked your friend to help run some online ads for you.
There are some leads here and there, but nothing consistent.
To grow the business, you require consistent and scalable influx of new leads and customers.
This is the whole purpose of our Homeowners Attraction System™️- to help home services businesses in Singapore grow their business with confidence of a strong pipeline.
The proof is in the pudding
Curtain & Blinds
- 70 - 80% appointments booked on weekdays and 100% appointments on weekend
- 5x ROI and 50% increase in revenue in just 2months
- Expansion into overseas market
Dennis & Lim
Founders, SL Curtain
Eugene Seah
Marketing Director, iPoise Design Pte Ltd
Interior Design
- High 5 - figures deals closed
- Expansion of business from 2 to 20 people
- >5 quality leads every week
Windows & Doors
- Avg 20 leads per day
- Scaled campaign to 5 figures/mth
- Grew business by 30%
Chrystan
Noiseplaster
Do you face these challenges?
- Competing with other vendors for non-exclusive leads
- Dealing with whatsapp enquiries that ask for prices only
- Rising cost per lead due to increased competition over the years
- Waiting around for referrals from partners and customers
- Cutting prices and giving discounts in order to attract customers
You need a Full-cycle Growth Engine
The Ice Cube Marketing and Scheduling Team will:
- Generate your leads
- Call your leads
- Schedule your leads
- Warm up your leads with videos
- Collect payment
- Remind your leads to show up
- Help scale your business to 7+ figures without headache
How it works
To scale your business, generating 'leads' is not enough, you need homeowners that actually welcome you to their home and need your help. The Homeowners Attraction System provides a proven growth process
Step
Ads creation
We create proven video marketing campaigns for your service on Facebook, Google, Youtube and TikTok that have generated thousands of high-value projects within the last 5 years alone.
Step
Magnetic targeting
We showcase your business to homeowners in Singapore and attract them to sign up. Forget about relying on flyers or marketing tactics that annoy homeowners and create ill will.
Step
Appointment scheduling
Imagine getting your appointments booked on your calendar for you, while you and your team focus on closing deals. No more admin hassles, calendar conflicts and operational inefficiencies!
Step
System optimization
You have full visibility into all leads and appointments are updated automatically via the system. All you have to do is show up for appointments, take them through your sales process & update our team with results!
Experiences of home service businesses
In the first month working with Ice Cube Marketing, I closed 10 deals from their campaign. Likewise for the 2nd month. In the 3rd month, the sales was doubled! Every month, the number leads and deals that comes in is very consistent. Overall , I would say the marketing campaign has been a huge Success in generating the RIGHT leads that eventually converts into sales.
Raymond Ding
Founder, Wash2dry
Anyone can increase sales by dumping more money in ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate (more quality) than those we were getting. Thank you Ice cube Marketing!
Eugene Huang
Director, Redbrick Mortgage Advisory
Previously I tried flyers distribution to promote my services. After distributing thousands of fliers, I got only 1 sale. I learn that this traditional method doesn’t seem to work any more. I found Ice Cube Marketing online and decided to try out their service. I have been with them since 2016. Without having to do anything on my end, ICM carries out lead generation for us. The leads they provided come with a sense of urgency to buy. Importantly, we achieved a highly positive ROI (based on profits) from the campaign, not to mention the increased awareness for our company. We are currently scaling the campaign every quarter alongside capacity increment.
Nick Zhou
Director, Airconnection Design Pte Ltd
Since IceCube was one of the recognized agency by raiSE, we started our first B2C digital marketing campaign for our product – SPECO with the experience & support of IceCube. Ricky & the team patiently walked us through the process and spent time understanding our target audience in an 2hr onboarding meeting. From the 1st month we started working with IceCube til the 6th month recently, our cost per lead dropped by about 3 times. With the ripple effect of the Covid, our sales also went up as a result! Overall, I would recommend IceCube to any business trying out digital marketing.
Benjamin Chua
Managing Director, Spic & Span Pte Ltd
Recommended by one of our vendors, we engaged IceCube for our Facebook & Google marketing campaigns. They not only created an impressive landing page, but also with the limited budget given, the team helps us to get more than 30 leads while one-third of them are high-quality leads. T. IceCube is definitely the best choice in digital marketing! Really thanks & happy working with their services, I will sure intro to others too
Louis Chen
SK Hacking Pte Ltd
We have been in the home services space since 2016!
This is our founder speaking at HDB to business owners about digital marketing which has garnered favorable responses
“Ted provided great insights into content marketing for the participants and were able to explain clearly how they could market their content effectively on search channels and turn them into leads for their businesses. The participants were delighted to learn new practices and knowledge that help them in their businesses.”
Samantha Loo, Senior Estate Manager, Housing & Development Board (HDB)
Why choose us?
Home services experience – we have been asked to share our knowledge on various platforms, from HDB to Singapore chambers of commerce. Beyond digital marketing technicalities, we understand your target audience and your business USPs.
Google Premier Partner & Meta, Tiktok Partner agency – we are among the top 3% of agencies in Singapore in the Google Partner program. This is a testament to our experience and our commitment to best practices.
Full suite of sales solutions – Instead of providing fanciful services or bells & whistles, We are solely focused on growing your sales. As such we have developed our automation system and appointment setting services to increase your sales.
Who we help
Interior design businesses
Home cleaning businesses
Aircon contractor
Home contractors
Curtain & Blinds contractors
Home furnishing businesses
Frequently Asked Questions
We find that home services providers are typically unable to handle their leads quickly. Think about how many times you have called a prospect only to find out she has engaged another vendor already? Speed is the name of the game in home services industry. In fact, 47% of consumers say that speed is as important as price when choosing a vendor. Our services allow you to reach out to your prospects fast and convert them into paying customers.
Unlike typical solutions which are cost centers, our solution is a profit center. It generates customers & revenue and pays for itself. We found an average ROI of 2-5X for our SME users in the home improvement space. Besides, the fee is made affordable for SMEs due to our economy of scale.
Every business is different. Other factors affect the marketing results, including the use of offer, USP and type of funnel. Through our work with hundreds of clients in Singapore, we’ve amassed an extensive database encompassing key metrics like cost per lead, appointment rate, conversion rate, and closing rate. This allows us to establish meaningful Key Performance Indicators (KPIs) and benchmarks. If you have prior marketing results, please share with our team so we can set a mean ingful benchmark.
Our service includes but is not limited to the following. You can choose to go for the full program or choose items that you require:
- Whatsapp automation
- Appointment setting
- Calendar booking
- Appointment reminders via whatsapp
- Full funnel Lead generation
- Video salesperson creation
Case Studies
Airconnection
11x ROI
Despite being around for less than a decade, Airconnection Design is the top seller of Daikin Air conditioners in Singapore, which in turn is one of the most popular aircon brands here. Our campaign generates a positive ROI of 11x for the company!
Property Quotient/RedbrickHomes
$0 to $500k
This interior design portal started from zero with us and grew to $500k revenue over the years, constantly attracting home owners with more than $30k budget.
Salio Concept
$60,000 in monthly sales
Salio Concept is the pioneer of magnetic insect screens in Singapore. They help home owners customize and install insect screens that ensure a healthy living environment. Since 2016, they stopped advertising in magazine and shifted their entire budget to online campaigns, generating $60k monthly!
Asiance Painting
$20-30k new monthly revenue
Asiance Painting relied solely on Nippon for leads before. However they wanted to grow their business and diversify their leads source. We helped them start their Google and Facebook campaign that generates $20,000+ revenue consistently every month.
I.Poise Design
6 figures in 1 month
This interior design company first engaged a search engine marketing agency to run their Google campaign. After spending $15k, they received almost no lead. After they worked with Ice Cube Marketing, they began to receive 2-5 leads per week, closing 6-figures worth of project in 1 month!
Vtech waterproofing
6-7x ROI within 3 months
Vtech team used to rely on referrals from partners such as other contractors and IDs but it was hard to grow the business due to unpredictable pipeline. After running the campaign, they gained confidence to expand the team to 30 people and added more services such as painting, flooring and electric works on top of waterproofing.
Helper Express
30 new deals in 3 months
This domestic helper agency used to work with another digital marketing firm but there was no tracking in place. They had no idea about the ROI of the campaign. Upon working with Icecube, we helped to distinguish Facebook and Google leads and maximize budget allocation, propelling the number of deals closed.
ABOUT ICE CUBE MARKETING
Ice Cube Marketing is a Google Partner & Meta Partner agency, as well as a pre-approved PSG vendor with IMDA in Singapore. We cover all major channels in Singapore including Facebook, Google, Youtube and Instagram.
Sign up for a 30mins discovery call
- Check PSG Grants eligibility and information
- Get Confidence score and benchmarks for your business
- Get the full marketing & sales strategy and Demo