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WSQ Direct Response Digital Marketing (Facebook)
TGS-2024047609
Course Synopsis
WSQ Direct Response Digital Marketing (Facebook) provides a comprehensive understanding of Direct Response Digital Marketing strategies tailored specifically for Facebook.
Direct Response Marketing focuses on immediate and measurable outcomes, generating sales for businesses that are seeking tangible results. Through this course, you will delve into the intricacies of leveraging Facebook's vast user base, AI algorithm and sophisticated advertising tools to drive engagement, conversions, and most importantly sales.
On completion of the course, learners will be able to:
- Identify objectives for campaigns based on the products being advertised
- Select relevant communication tools and language; and communicate to target customers effectively
- Development an operational plan for direct response digital marketing to collect leads and convert sales
- Manage operational plans and campaign budgets when running marketing campaigns
- Set performance measures for each element of the campaign schedule
- Manage pre-campaign testing plans to gauge effectiveness of the campaigns
- Refine marketing operations based on data gathered
- Evaluate customer response and media effectiveness to determine effectiveness
Topics covered
- The 3Ms of Digital marketing strategy: Mechanism, Message, Medium
- Digital selling principles: How to convert your target audiences
- Business positioning: How to stand out among your competition
- Facebook ads: How to get the most results with least budget
- Data driven testing to optimise ad efficiency
Course Structure:
Duration | Total 16 Hours (Classroom Training: 14 Hours, Assessment: 2 Hours) |
Timing: | Full day : 9am – 6pm |
Mode of Training: | Classroom |
Mode of Assessment | Written assessment (Short Answer) Written assessment (Case Study) |
Prerequisite skills
- Basic IT knowledge such as using laptop and managing documents
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (ES WSQ) & Workplace Literacy(WPL) Level 5
- Minimum education level: ‘N’ level/’O’ level qualification and above
Course Fees
Cell | Individual Sponsored | Company Sponsored | ||||
Non-SME | SME | |||||
Before GST | With GST | Before GST | With GST | Before GST | With GST | |
Full Course Fee | $990.00 | $1,079.10 | $990.00 | $1,079.10 | $990.00 | $1,079.10 |
For Singapore Citizens aged 39 years and below | $495.00 (50% subsidy) | $584.10 | $495.00 (50% subsidy) | $584.10 | $297.00 (70% subsidy) | $386.10 |
For Singapore Citizens aged 40 years and above | $297.00 | $386.10 | $297.00 | $386.10 | $297.00 | $386.10 |
Funding Validity Period from 8 July 2024 to 30 April 2026
WSQ Funding Requirements
- SkillsFuture Singapore's (SSG) funded course attendance must be done digitally via the Singpass App.
- Fulfil at least 75% attendance for the training (not inclusive of assessment timing)
- Marked ‘Competent’ for the assessment to be eligible for funding.
Ice Cube Marketing reserves the right to claw back the funded amount from trainee if he/she did not meet the WSQ funding requirements.
Other available course fee funding
For individuals
- Skills Future Credit (SFC) Claim Eligible for all WSQ courses
- Post-Secondary Education Account(PSEA) for Singaporeans 30 years old and below
For more information on the funding requirements, please refer to https://www.skillsfuture.gov.sg/funding-individuals
For corporates
- Enterprise Innovation Scheme (EIS) Reimbursement – Either Annual tax deduction of 400% or Convert 20% of course fees into cash payout
- Skills Future Enterprise Credit (SFEC) - 90% of out-of-pocket expenses on qualifying costs
- Absentee Payroll (AP) - $4.50 per hour, capped at $100,000 per enterprise per calendar year
For more information on the funding requirements, please refer to https://www.skillsfuture.gov.sg/funding-employers
Award
- Statement of Attainment awarded by SSG for WSQ competency unit “Marketing Campaign Management level 4 (ICT-SNM-4017-1.1)’’
- Certificate of Completion for “Direct Resonse Digital Marketing(Facebook)” by Ice Cube Marketing
To Apply
- Please complete this course application form and submit please click APPLY NOW or send the application form to info@icecube.asia
About Ice Cube Marketing
Ice Cube Marketing Is a team of hybrid marketers fanatical about the art and science of marketing, with a common mission to bring good marketing to businesses in Singapore. We provide Digital Marketing services and training in Digital Marketing to help you and your business reach greater heights.
Our training course provide high quality practical digital marketing training and business skills courses for its staff and the public to improve productivity and efficiency for competitive Singapore business landscape.
Learn more about our training division