Traditional industries carry the advantage of having proven demand in their products/services. People have to be aware of the existence of your solution to be able to do a Google search for it. If your business is a disruptive technology, chances are search engine marketing is not suitable. For example, if you are Henry Ford trying to sell car at a time when people were still riding horses, consider social media marketing instead where you create a demand. On Google advertising, you must have existing demand for your products.
Is SEM suitable for your business ?
Adwords aka SEM is not suitable for any type of business. If you belong to the following categories, SEM is right for you.
If you check all 3 boxes above, congrats! You are ready to go to the next stage.
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How much does it costs
As a financially-savvy business, it is important for you to look at the numbers before any decision. While we can only provide an accurate quotation after knowing your business, here are some of the costs for various industries, B2B and B2C, for your reference.
As you can see, the prices vary alot depending on the choice of keyword. Google adwords is an auction-based marketplace where advertisers bid for keywords. The more competitive a keyword or industry, the higher the bid price will be.
If you are thinking, “oh man, i’m gone, my industry already has so many advertisers on Google!” , Rest assured, you are not. It is a double edged sword. Having many advertisers can also mean that a particular keyword is highly profitable. It is not a game where the richest takes all. Here at ICM, we have helped many clients win in ultra competitive industries through our unique methodology.
Isn’t SEM more expensive than Facebook advertising ?
Yes, Facebook’s costs per click is definitely cheaper than Google’s. What we find unsettling is that the literal costs are highly misleading. Clicks barely mean anything. If you have 1000 clicks and 0 leads, the marketing campaign has bombed, in our opinion. Google visitors are observed to be serious buyers in most cases, giving a much better ROI. (Note that we are not a ‘Google-exclusive’ marketing agency, we provide Facebook advertising services as well, but the returns are not as great in most cases)
What if my competitor uses SEM as well ? Is it too late for me ?
Great, you have the late mover advantage(no joke). In advertising, being the late mover allows you to examine what your competitor is doing right and not-so-right in order to build on what they have done and see how you can differentiate. If you are starting from scratch, it is easier to get things done right from the start, as opposed to being held back by legacy issues. This is why it is so important to perform market and competitors analysis before starting the campaign.
What is the difference between SEM and SEO(Search engine optimization) ?
There isn’t universal agreement to the definition of SEM(search engine marketing). Some consider SEM as the big umbrella encompassing SEO activities as well. While in Singapore, SEM generally refers to all paid search activities and SEO is the organic method of ranking websites on Google results page. Even though SEO gives a much bigger margin for agencies, we encourage the use of SEM for its quicker results, predictability in performance and sustainability of ROI.
What is the formula to winning in SEM advertising ?
It sounds simple, but the key is relevancy and giving users what they want.
How do you then get into the minds of users ?
At the initial stage, we speak to you. Subsequently, campaign is improved through gathering lots of data, both quantitative and qualitative.
We make use of advanced software such as heatmap tracker and exit surveys to collect information, on top of what Google adwords &analytics already provide to optimize the campaign for superior performance in lead generation.
Do you outsource ?
We are a small agency and every project means a great deal to us. All work is carried out in-house and strategized meticulously.
What others say about us
Anyone can increase sales by dumping more money in ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate(more quality) than those we were getting. Thank you Ice cube Marketing
In the first month working with Ice Cube Marketing, I closed 10 deals from their campaign. Likewise for the 2nd month. Every month, the number leads and deals that comes in is very consistent. In the 3rd month, the sales was doubled! Overall , I would say the marketing campaign has been a huge Success in generating the RIGHT leads that eventually converts into sales.
We worked together with Ice Cube Marketing due to their in-depth understanding of Google Ad-words and their ability to help us grow incoming leads. We have worked with other agencies before, but Ice Cube Marketing was the first company to actually make a difference in our digital marketing strategy. We had a very good experience working with ICM, and would recommend them for any company interested to increase their ROI on Google Adwords.