Stop doing marketing that wastes your hard-earned money. 
Remove 90% of the risk of marketing.

All of us want our marketing campaigns to generate new businesses and not just “increase awareness”. 


Ask around and you know most marketing campaigns don’t generate attributable, tangible increase in sales. Marketing is risky. It involves trial-and-error. There are more errors than successes, if we are to be honest. 


Association of National Advertisers(ANA) in 2018 estimated that 75% of digital media investment or $20 billion is squandered, due to ad fraud, use of vanity metrics and lack of tracking. 


Sometimes, only 1 out of 10 campaigns actually manage to provide a positive ROI. 


If you work with an agency, you have to pay for services regardless of your ROI. This means you bear all the risk associated with the uncertain nature of marketing. 


All companies take on this marketing risk, among many other business risks anyway. It is just “normal”.

The reason I’m saying this. We have been doing marketing for a decade.


We think that things need to change.

Hence, we remodeled our marketing agency to take on the marketing risk for our clients.

We work on a full performance compensation plan. Excuse me, performance is not defined as likes, shares, impressions, traffic, clicks or any of the marketing metrics.

Performance is revenue. Our remuneration is tied to the revenue generated from our campaigns. Period.

Who we can help: 


  • B2C Services based businesses
  • Education based businesses 
  • Local businesses with sales capacity

Who we cannot help: 


  • B2B businesses with long sales cycle
  • Ecommerce Resellers 
  • Businesses with new unproven product demand 
We do not charge service fees, so we only work with clients that we can generate positive ROI for.

"Anyone can increase sales by dumping more money into ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate (more quality) than those we were getting. Thank you Ice cube Marketing!"

Eugene Huang

Director, Redbrick Mortgage Advisory

“The leads they(Ice Cube Marketing) provided come with a sense of urgency to buy. Importantly, we achieved a highly positive ROI (11x) from the campaign, not to mention the increased awareness for our company. We are currently scaling the campaign every quarter alongside capacity increment.”

Nick Zhou

Director, Airconnection Design Pte Ltd

If you are unable to articulate exactly how much revenue is attributed to your marketing efforts, you are not doing it right.


Problems of modern advertising 

Businesses get “friend-zoned” in their marketing. The audiences ‘like’ your posts, click into your ad but they just do not buy from you. The leads that come in resemble more of random droplets rather than a consistent sustainable stream. There are 3 reasons why their marketing do not work: 

marketing duplication


 In manufacturing, duplication is the key to everything. In electronic and print media, duplication makes mass communication possible. But in marketing, duplication is suicide. It is commoditization. After all these years, you need a 3rd party perspective.

failure of the last mile


People don't see what's in your head, They don’t see all that work you’ve done for your other customers. All they see is your copy: ads copy, website copy, landing page copy. Businesses chronically undersell themselves online using words. 

perpetual discounts


With no idea how to grab the attention of audiences, businesses turn to discounts and promotions to attract buyers. The problem is that we can't do discounts forever. We are training customers to buy only during discounts. At a certain point, they stop working. 

testimonials


6 figures sale in 1 month

“We first engaged a Google Premium Partner to manage our Adwords Campaign. However even after advertising for 1 year with this company, we had hardly 2 genuine leads. This was eminently frustrating for us as after spending nearly $15,000, we received poor results. 

Everything changed when one of our business partners recommended Ice Cube Marketing to us. The service rendered to us is worlds apart as compared to the Google Premium Partner. Ice Cube Marketing offered to code and create a brand-new Landing Page inclusive of copywriting.

As a result, We have been receiving an average of 3 to 5 leads per week. We even closed several deals amounting to more than 6 figures in 1 month.”

Eugene Seah

Marketing Director, iPoise Design Pte Ltd

“We have used a very expensive SEM agency, which later in years did not produce good results. When I decided to change the SEM agency, we decided to do it in-house. This proved to be difficult as we did not have a dedicated full time staff to do it. Ricky was the first one to come to mind when I was thinking of outsourcing it. Though a small business, with Ted as a partner, I found the team very dynamic and driven. 

They had good ideas and they were willing to go the extra mile for us. Importantly, their ideas produced better results and at very reasonable prices. I am also impressed by their copywriting skills – I have not met a non-lawyer who writes well and at the same time has good quality content in his writing. I consider Ricky and Ted, more than my business partners and as friends who care a lot about our Firm. I would highly recommend Ice Cube Marketing to anyone and everyone.”

Rajan Chettiar

Founder and Managing Director, Rajan Chettiar LLC.

what we can do


The way everyone does marketing now fails to harness the AI capabilities of Google and Facebook. Usually, AI is working AGAINST YOU not for you. They are not feeding the right materials into Facebook’s system to make it work. 

 

From developing target audience profile, using proven social triggers to grab attention, to converting visitors into warm leads and setting up tracking, we do it all for you. If it doesn’t work, there are no excuses. I mean, we don’t get paid. 


The reason our marketing campaigns are characterized by a higher-than-average success rate, is that we understand that the only thing that matters is results. We don’t stop testing because “our contract stipulates only 2 ad copies and 1 campaign.” We keep grinding until you see results. And we don’t stop. 


Therefore, working on the right project is everything for us. 

examples of our projects:


38 signups in 1 month

68 leads in 1 month

$4.4mil of confirmed sales

Thousands of app downloads

frequently Asked questions


What are the deliverables of your project?


Leads.  Or Sales.  

That’s all. If you are looking for impressive reports and presentations, then we are not a right fit.   

Our guys spend 100% of their time on split-testing and optimizing your campaign for real business results. That said, we believe in accountability and transparency, so rest assured you will be in the know on the progress of your campaign. 

Why can’t you take on all projects?


Each project is manpower-intensive. As a service based business, we have limited capacity. As we focus on quality over quantity, we limit the projects that we take on. This way, we are able to give our best for every project under our care. 

Why performance based charging? 


It is a trend.

In the agency space, hit-and-run cases are becoming commonplace. Performance based model ensures a win-win and breeds sustainability of engagement. Google advocates it for adoption by Google Partner agencies like ours. It is a risk on both sides. We may end up working for free. On the other hand, client will have to trust our expertise enough to front the ad budget.

How does your performance-based compensation model work?


For each project, our compensation is pegged to the revenue generated. Think of this as a partnership. Instead of earning from you as your vendor, we collaborate to expand the pie and generate revenue from the market.

How long will you keep this offer up? 


In the first quarter of this year, we will be rapidly taking in interest for our performance based marketing service. Following which, we will slow down or close off intake entirely to focus on campaign optimization.

Under what situation will you not take up my case?


We want to work with business owners with a win-win mindset and a strong leaning for growth. They also understand it takes money to make money.  

If your method is so good, why would you offer it to public?  


Precisely because its so good, we want to do performance based arrangement with our clients- the right clients. Just as one seeks a dating partner who is the right fit, we are looking for dream clients.

Get In Touch

We have a vested interest. Our profit model is predicated on working with the right type of business. We are quick to cut our losses by passing on clients that we cannot help. We seek your understanding in filling in this form so we can identify if there’s a fit. We promise we won’t waste your time. We will direct you accordingly even if we can’t help. If we say yes to your campaign, you have a 90% success rate.

Let’s see if we can help.

Explore our performance based model now.

All information is kept private in accordance with our privacy policy

about us


Ice Cube Marketing is a Google Partner as well as SAP Partner agency. We have spoken in OfficeExpo 2017/18, HDB, Singapore Chamber of Commerce and NUS spreading awareness around digital marketing in Singapore. Some of our clients include ACRA, MOM, New Zealand government, MOE and of course, numerous SMEs in Singapore.

“Previously we had engaged SEM services offered by other service providers but sad to say, none of them were able to deliver what they had promised. The worst of the lot was a local agency which had repeatedly boasted to us of their good ‘track record’ and the kind of ‘awesome’ results they had achieved for their clients.

Their services did not come cheap. But we thought since they were confident in charging such exorbitant fees, they should be able to deliver on their promise. How wrong we were! Despite investing a hefty 5-figure sum, they had little results to show. There was no ROI to speak of. Needless to say, we didn't continue our services with them. You can imagine how wary we became of all these so-called Digital Marketing “Gurus”.

As a direct result of the help provided by Ice Cube and their secret marketing methodology, we have finally for the first time, increased our sales conversions from Google enquiries by approximately 30% while lowering our costs per lead acquisition by 50%! Such results wouldn’t have been possible, especially in a highly competitive industry like ours, without the relentless dedication of Ted, Ricky and their team!...”

Edwin Edangelus Cheng

Managing Director, EduEdge Learning Hub Pte Ltd

“In our recent years, we had been running numerous free trial campaigns to spread the benefits of Mental Arithmetic for students. IceCube, upon understanding our processes, proposed a different approach for our next campaign. The leads generated were mainly genuine customers looking for courses to enhance their children education. On top of that, IceCube helped us dig out insights and selling points about our solutions and it was reflected in their ad copies. Their team is committed in serving us as our weekend requests usually got answered on the day itself. We ended up getting a lot of enquiries and comments from our Facebook ads that we are currently exploring autoresponder solutions with them.”

Dannis Low

Business Development Executive, CMA Mental Arithmetics

Ice Cube Marketing (Singapore)
Address: 1003 Bukit Merah Central,
Inno centre #07-34, Singapore 159836
Contact: +65-6653 2633

Ice Cube Marketing (Malaysia)
Address: No. 11, Jalan Kacung Satu,
SEDC Tampoi, 81200 Johor Bahru
Contact: +6016-7969260