Home in on your target audience and brainstorm on their characteristics and needs. Determine the brand impression you will like to create
On average, buyers engage with 11.4 pieces of content before making a buying decision (Forrester, 2013)
Services we provide
Why can’t I just buy ads on Google and Facebook instead of going through all the hassle?
The power of social media lies in its sharing ability. Unless you are running an incredible promotion, people generally do not share sales messages. However, people do share content. The organic reach of content is fabulous. Not to mention that it builds trust with your audience. When other businesses are just busy selling on social media, you can stand out with a different message.
Can B2b businesses do content marketing ?
If you are in industrial B2b, say oil & gas, maybe it works but I have not seen a success story yet, as the audience is too niche and hard to reach. If you are in commercial B2b, no doubt you have to go into content marketing. I highly recommend that because we are doing it here as well! Aren’t you reading our content ?
Do I have to take up everything from video to infographic to blogging ?
Nope. Content marketing doesn’t mean having to build a whole Straits Times publication. It can be done at various scale and still provide results. We are flexible to adjusting to your requirements.
Can you guarantee that your content will go viral ?
Nope. Neither are we able to guarantee that a piece of share in the stock market go up or down. Anything based on human sentiments and psychology is non-predictable, even though some ‘prodigies’ say they are able to. We only increase our chances based on our understanding of audience psychology.