The Celeb Net is an agency that matches businesses with celebrities. It is founded by Kevin Zhang who was the Head of Commercial Engagement, Mediacorp. Their core product, “Go Digital with Celebrities” allows businesses to engage celebrities for product endorsement on digital platforms. Its unique offering in the market provides maximum value-for-money even for SMEs.
Celebrities engagement is known to be an expensive endeavor undertaken by a few companies that have substantial marketing budget. Like any B2B business, The Celeb Net finds it a challenge to reach decision makers in companies that are willing to make such an investment. Instead of hiring salespeople or telemarketers to reach out to prospects, Kevin decided to take the approach he believes in- the Digital way. Ice Cube Marketing was already a partner of The Celeb Net, so when Kevin was ready to embark on a campaign, he didn’t have to look further.
What we did
After sitting down together for an in-depth meeting, we came to the conclusion that the market potential is vast, rather than being limited to the big sized companies as originally thought. Drawing reference to the classic market pyramid, we believe the direction should be to appeal to the 60% majority who are not actively looking at engaging celebrity for their business now. The strategy then would be to create the desire for engaging one by espousing the incredible benefits of Digital+Celebrities. (Afterall, we are big proponents of digital marketing!). We crafted the marketing message in this sequence.
Crafting a series of rhetorical questions to get businesses thinking about growth
Building a logical case of why Digital+Celebrities can accelerate growth
Infusing realism in the solution by sharing packages with prices that are within reach
Creating a strong offer to elicit response- a strategy session that offers customized advice and more
“It was a great experience to work with IceCube. With their support, we double our sales revenue and significantly improve our ROI. Thank you Ted and Ricky!”
Kevin Zhang, Founder The celeb net Pte Ltd
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Where are we
Ice Cube Marketing (Singapore) Address: 1003 Bukit Merah Central, Inno centre #07-34, Singapore 159836 Contact: +65-6653 2633
Ice Cube Marketing (Malaysia) Address: No. 11, Jalan Kacung Satu, SEDC Tampoi, 81200 Johor Bahru Contact: +6016-7969260