Unlike advertising on traditional mediums such as Straits Times where you fork out $7000 to buy a ”half-page ad space” , things are very different on Facebook. So how much will it cost to advertise on Facebook? We first have to answer the question: What are you buying on Facebook? Simply put, Facebook sells ‘attention’ […]
About Ice Cube
Based in Singapore & Malaysia , Ice Cube Marketing is all about turning your customers from ice cold prospects into hot leads and happy advocates. We do so through ROI focused and data driven campaigns aimed at helping SMEs improve their sales.
Entries by Ice Cube
Do you think that people take into account all the information needed to make a proper decision – a buying decision? It might be nice to think so, but researchers over the past 60 years have found otherwise. What they uncovered was a scientific approach to influencing the masses, that when followed to the letter, […]
The World Bank has rated Singapore as the best country to do business in for the last 10 years. Unsurprisingly, there are more than 400,000 registered business entities in Singapore, according to ACRA. This is a huge number considering our modest population size of slightly over 5million people. Companies, mostly Pte Ltd companies form the largest […]
Most of us digital marketers are no strangers to Google adwords. This proven way of generating new customers has been around since 2000. Needless to say, the auction platform that Larry Page came out with is now a mature system used by advertisers worldwide. On the other hand, Facebook auctions has bewildered many advertisers to […]
What is a landing page A landing page is like the airport of your business. It is where a user lands immediately upon entry to your website from 3rd party sources.i.e. Facebook, Google or other websites. Like it or not, a visitor derives an impression of your entire business from the airport. Based on this […]
According to Statista, 2015 brought about $59.82 billion spent on digital marketing in the US, and the number is expected to grow to a whopping $113.18 billion by 2020. A field growing in popularity day by day, Digital Marketing has been the talk of the town over the last decade. To some, it remains a cloud […]
Based on a report by Today, Singapore’s internet penetration rate is at 73%, which is more than double that of global average of 35%. These days, it is unthinkable for a business not to have a website. Given the importance of a website, you definitely want to get a good hosting solution for it. So if you are even remotely thinking about getting overseas hosting to save a few dollars, you can drop the idea. The process of not being able to contact your hosting company when things go wrong(and they will) is a nightmare. Neither would you want your web visitors to wait 1 minute for your website to load , though they would have left after 8 seconds. So in this article, we have listed 15 web hosting solution providers in Singapore for you to check out to get reliable and robust hosting for your precious website. They are arranged in no order of priority.
Vodien Internet Solutions is a leading web hosting service provider in Asia, and offers premier access speeds to visitors in the region. They have clients from Singapore, Malaysia, Indonesia, Netherlands, Switzerland, the United Kingdom, and the United States. Since their inception, Vodien has serviced thousands of clients across different industries and consumer segments across the globe and have continually received accolades for their prompt, knowledgeable, and affordable service.
Cybersite is the wholly-owned subsidiary of ZONE Telecom Pte Ltd (ZONE). Through ZONE, Cybersite has grown to become a one-stop service provider that offers the most comprehensive Cloud hosting and communications service that is second to none. And as an authorised partner of Microsoft and Alibaba, Cybersite brings you wider direct access to business and productivity-related cloud applications offered by the two giants.
As a group, Cybersite provides essential communications, information technology (IT) and business solutions to meet the growing needs of today’s businesses. Cybersite keeps businesses connected every step of the way with their enterprise class of Voice, Data Connectivity, High Speed Internet Services, as well as Hosting and Cloud Solutions. Cybersite is recognised as the “Top 25 Most Promising Cloud Service Provider” in APAC by APAC CIO Outlook, a leading IT magazine in the Asia Pacific region.
SingHost is one of the Singapore’s early web hosting companies. Their web hosting plans come with 24 hour support, and feature SSD drives for performance and reliability. Singhost prides itself as continually improving your hosting all the time, constantly adding new features, staying on top with updates for security, and most importantly of all, offering the best support ever.
Aspiration hosting specializes in high-performance Cloud hosting services with their main focus on Magento Hosting solutions as well as other PHP Applications like SimpleMachines Forum (SMF), WordPress, Drupal, Joomla, etc. They use very powerful servers and the most advanced technologies which allows them to offer one of the fastest hosting services in the industry.
APC Hosting Pte Ltd is a premiere hosting company in Singapore, specialising in hosting and IT infrastructure solutions. Founded in June 2003, it started off humbly but has since developed into one of the key leading hosting and IT solution provider in the region. APC Hosting has a proven track record in the hosting industry since 2003 and has won numerous awards and acclamations, including Business Superbrands in 2014.
A decade ago, W3hub was started as a personal project in the investigation of new technologies and a new network called The Internet where things grow day by day. Since then, the technologies have changed exponentially, progressed to the present day state where the data centers as well as the new servers and virtualization technologies make it possible to offer a wide range of web hosting services to the needs of each client.
CARE’s vision and mission is to provide quality IT service and solution to businesses around the world so that clients can concentrate on their core businesses without having to worry about IT. CARE will assist companies to build a strong and stable IT infrastructure whereby disruptions are kept to the minimal through the 4-S model.
Sosys was established based on experience of poor shared hosting that founders had used in the past. As such, they harbored this thought of building a company to solve a serious problem they have experienced before so that new clients won’t have to suffer from poor shared hosting. Sosys’ mission is to create the best quality hosting available and we keep the price affordable, striving to meet each and every client’s needs.
Founded in 2007, SecureAX made corporate IT solutions affordable to any company that wishes to deploy reliable and fully automated solutions with complete access, control, security, and scalability. They provide enterprise-grade internet solution to businesses of all sizes around the world. SecureAX takes great pride at what we deliver to our customers because it is their strong commitment for service excellence that differentiate them from the competition.
Hostinglah started in 2012 and as a growing web services provider, they choose to stand out from the rest by filling the gaps of what’s missing from other bigger hosting companies. Unlike other hosting companies that are too large to care and tend to each customers individually, Hostinglah treats everyone as a friend andwill help you with your website or hosting personally, hence the name Hostinglah which comes from the Singaporean slang ‘lah’ which is a very common word that Singaporeans like to add at the end of their sentences.
IT Works Internet (IWI) is a Singapore web hosting service provider and a full provider of Internet services, dedicated to providing Internet solutions to small and medium businesses alike. By combining DdH (Design, Develop & Host), IWI is able to deliver a powerful online presence easily and economically. Customers can choose from in-house web site design services to end-to-end, fully managed Internet services, ranging from virtual web hosting, dedicated hosting, email hosting, web development, web maintenance to dedicated server, server co-location, all backed by unparalleled technical resources, people and experience.
SnapsHosting is a privately owned Singapore web hosting company established in 2014 with the intention to deliver best web hosting experience. Their hosting infrastructure is powered by Intel Server products and Cisco-powered network. Snap hosting’s web hosting, VPS and Virtual Private Cloud are built using Apache CloudStack which allows services to failover to another server node when it’s original server is down.
Inspius™ is a group of diverse and self-motivated young people. Each of them comes from different background but share the same passion for internet technologies. They devote their utmost effort to deliver professional web services to every customer at highly affordable price. Inspius tries whatever in their capability to ensure that we ourselves are proud of the end products. They believe that every single website does embody their core values.
VV CARES – founded on 2011, with reputed recognitions from loyal clients and grown as a leading singapore company in providing valuable web designing services, Online payment systems, Online invoicing systems, eCommerce websites maintenance, Employee portals, Organisational blog systems etc. team of pros is always abreast of the latest digital trends whilst maintaining a well-known base of technologies.
With more than 7 years of experience in creation and deployment of business solutions protecting systems, networks and information assets for various companies and organisations. Ever Higher team design, integrate and manage entire IT infrastructure for you in order to improve your business productivity, continuity and face toward the tough business challenges.
If you are considering which global web-hosting company best suits your needs, consider hearing expert reviews on this matter. For example, you can check out a comprehensive comparison of major web hosts on Webhostingsecretrevealed.net.
Choosing a webhosting company to work with is not always easy, but it is worth every bit of your time. It is one of those services you will need for a long time, as long as you are in business. Besides costs, you want to look into other factors such as space provision, support capability, uptime availability as well as bandwidth provided. If you are running a huge website heavy on graphics or other elements (such as ecommerce site), it is all the more important to choose a powerful hosting solution. Don’t scrimp on it! Switching your hosting provider can be a big hassle, so make sure that you make the right choice !
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Technical SEO is often an overlooked aspect of SEO. However, it’s as important as getting your content right. It’s the supporting structure behind your SEO strategy, and its immense importance is evident, as you will find out below. In this infographic, we have listed out what you should and should not do, as well as […]
Don’t be mistaken, it’s not the same as ranking for commercial keywords such as ‘Digital marketing agency singapore’ , ‘accounting software singapore’ etc.
Why is it so important to rank for your own brand name and/or terms on Google?
Picture the following scenarios:
– Someone stumbles across your ads somewhere, either on Facebook, Google, Linkedin or even offline. They weren’t ready to make purchase at that point, but their situation changed and they are ready to whip out their wallet now. So they google for your company name to give you sales.
– They heard about you from friends but aren’t sure of your exact company url, hence they just google for your company name.
– They google you just to see if there are people saying bad things about you that would prevent them from buying
Traffic from organic brand searches has been found to overtake direct site visits. This means that chances of people visiting your site from branded keyword searches are much higher than those typing in a brand name in the browser. I’m guessing you google for brand names as well, isn’t it ?
Imagine if someone makes a branded search, and your website fails to appear on the first page at the top few positions on Search engine results page (SERPs). Where do they go to? Your competitors, of course.Therefore, not ranking high for your brand keywords can potentially lead to the loss of potential hot leads to your competitors.
Take the case of Michael Snyder, the owner of Snyder Online Marketing
Michael told the story about how he was contacted by a customer who was recommended to a SEO specialist named Mitch Snyder. The client who was referred to Mitch, googled Mitch’s name and kept on being directed to Michael Snyder’s website. Thus, Mitch Snyder ended up losing a customer to Michael Snyder!
Don’t let that happen to you! Don’t let someone hog the top positions in Google when people search for you. (Note: It is also not uncommon for competitors to use search engine marketing to get on top of your website in the SERP, but thats another story)
Now that you know its importance, it’s time to act. Read on to find out how you can effectively rank your brand below!
What do YouTube, Facebook, Twitter and LinkedIn have in common? Answer: each of them provides incredible help for ranking your brand name. For example, Facebook’s amazing web authority providesthe opportunity for anyone to rank on the first page of Google’s results page.
Similarly, LinkedIn has massive authority as well. Staying active and well-maintained on the platform gives a high chance of ranking high. This goes for Twitter and YouTube as well. Web authority is extremely important in getting ranked high for your brand name and terms. This is because Google identifies user behaviour and supports authoritative websites. A brand that is often clicked will eventually find its way in the top rankings.
Additionally, include your brand name and terms in your social media usernames and page names too! Be explicit with your company’s name. Your page descriptions can also include them.
Of course, you would want your website to be no.1 on the results page when people google for you, but isn’t it even better to populate all the 10 results in Google with your social media profiles?
Are you indexed ?
If your website is not found on Google for your brand name, it could be that it is not even indexed yet.
How can you tell if your website has been indexed by Google ? Simple, just do a site search by googling the following term, replacing example.com with your website url.
If your website is not yet indexed, you can use this link to submit your website and wait for the Google spiders to come and crawl it.
Free bonus: Get a copy of 7 things to avoid when choosing seo company
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Blog Comments and Discussions
You probably know that building back links from other websites on the internet is key to being found on Google. It is a cue to Google that your website deserves endorsements from other people and a sign of quality.
Commenting on other blogs and discussion platforms allows you to add a link back to your website. Make sure you reference your own brand name when commenting. It is not the best form of backlink, but nonetheless, a quick & easy way to get some love from other websites. It is usually enough if you are doing brand-related SEO, unless your brand name is as popular as Nike’s.
Citations and Reviews
Citations are as important as building quality links. This is especially so for local businesses. Google recognises a website containing many citations as active, current and ongoing – enough reason to include it in search results.
You can amass citations by listing your business in local directories, mentions in local blogs, and getting listed in the Yellow Pages, Yahoo Local and Yelp. Build solid citations in these local directories, and you will benefit from it.
Reviews are equally important. Get your reviews from websites such as Yelp, Google+, Yahoo and TripAdvisor. These reviews are essential in driving traffic to your website.
This is a simple yet highly effective way to rank for your brand name. Official press releases can give Google brand indicators with a link back to your website. When you reference your brand name in the title and content, it will also lead to the ranking of the press release for searches relating to your brand.
Explore your site. Where can you add in branded keywords? Use your website, business and copyrighted product names in your title tags, header tags, meta descriptions, URLs and alt image tags. In your website and blog content, reference your brand name.
Choose a brandable domain name for your website. Never underestimate its importance – a domain name paves the way for users to identify, find, share and remember you online.
Some things you can consider are being relevant to your company’s purpose, easily remembered, easy to spell, and being short. Also, having a .com extension is best because 75 percent of all websites have it. Consider how you want people to find your website and put yourself in their shoes.
Suppose you are now appearing on Google for your brand name. Do you know what do users see ?
Your website’s meta description directly affects what people see when they google your brand name. You want to be very delibrate in creating an impression in the users’ minds.
In the example below, which one are you more likely to click on ?
Tip: To find inspiration of compelling copies for driving click through, look no further than the paid results in the SERPs for your industry. Those websites doing pay per click advertising should have done lots of split-testing of their ads to find the best copy that resonates. You just need to reference(read: copy).
The next step- blogging
If you still don’t know the importance of blogs, get started now. Blogs are key to driving organic branded keyword rankings. When you add relevant, helpful and interesting content that attracts your audience, you’re giving your brand ranking a big hand up.
In your content, make sure to include mentions of your brand name and branded keywords. Semantic search results in Google’s association of branded keywords with the products and services you provide even without making that connection in your content bluntly.
As you can see, SEO(search engine optimization) is not just another marketing strategy where you can do without. With vast majority of people googling for brand names these days, your efforts in building your business may be sabotaged as a result of the failure to do proper branded SEO. At a minimum, you should google yourself from time to time to see what your customers are seeing about you.
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You probably don’t need another person to tell you that ”everyone is on Facebook” and your business should also leverage Facebook. It’s widespread these days. Well, these people are not lying. Facebook records a user base of about 3million people in Singapore. On average, Singaporeans spend 2.2 hours daily on this platform. These are staggering […]