Entries by Ice Cube

5 COVID-19 Marketing Tips for Small Businesses

The COVID-19 crisis has made businesses scrambling to survive. Various business restrictions, decreased consumer spending, and a global economic slowdown means revenues and profits have taken a dramatic hit. But this doesn’t mean that you should be sitting idle waiting for this to pass over. You want to be proactive and take the necessary steps […]

3 Fundamentals of a Good Marketing Campaign

Would you rather be a marketer or an advertiser? Strange question, right? Is there any difference between the two? The answer is a resounding, Yes! Marketing starts with the customer first and advertising begins with the ideal medium in which to reach those customers. Ideally, businesses should do both but should never put the cart […]