First published in Entrepreneur.com People are not rational. You can have the most logical and compelling proposal but still fail to elicit any response. If you are working hard but seeing little to no increase in sales, this could be attributed to a lack of understanding about human behaviors. A DNA survey involving 1,056 people from 52 populations revealed […]
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Entries by RTIC_admin
Many new businesses start out making the most common newbie mistake there is: being everything to everyone. In other words, trying to be the best in all aspects of business – price, quality, service, etc… This, however, is a huge mistake as no one brand can be the best at everything. As the saying goes, […]
Businesses, brands, and marketing specialists have either used them or come across them before – advertising clichés. A great many of them owe a big part of their existence to American Marketing (i.e. consumerism marketing). Consumers have grown accustomed to clichés over the years and have associated them with “cheap salesman” tactics. They do not get […]