Ice Cube Marketing is a team of hybrid marketers fanatical about the art and science of marketing, with a common mission to bring good marketing to businesses in Singapore.

Singapore Indian Chamber of Commerce

Ricky speaking at Road to Success

Conducting client training

At OfficeExpo 2017

At Google headquarters for training

At Jobs fair

What is good marketing

‘’If it doesn’t sell, it’s not creative’’ , a quote from advertising legend, David Ogilvy informs our approach.
In the digital age, it is even more of a no-brainer to tie marketing returns to investment. Yet, firms are putting money in marketing like it is a blackhole.

Good marketing should grow your bottom line. Period.

We put our skin in the game by aligning our compensation with your sales increment through a performance model.

Why are we confident?

You have heard of the saying ‘tip of iceberg’, what about ‘tip of icecube’ ?

With a common observation & experience that most agencies only scratch the surface(tip of icecube) when it comes to marketing, the initial group of Icecubers came together in 2015 - determined to produce campaigns built on proper marketing foundation – combining the best practices from the east and west.

That means gaining an understanding of not just the demographics, but also the psychographics of the target audience through primary and secondary research.  

Ice Cube Marketing was thus born.

Today, with every new icecuber that joins us, our modus operandi remains crystal clear- to produce ‘’no B.S.’’ campaigns that increases sales. Sometimes it translates to doing 10x more work, from research, tracking, optimizing to scaling. But guess what, you don’t see them reflected in the invoice; you see it in your ROI.


Kumon Franchise

IceCube team is driven by performance. They took time to analyse our previous campaign and to understand our business and requirements as the first step of engagement. They were confident in achieving our targets and have delivered a 35% lower cost per lead and helped us in recruiting more targeted potential franchisees. It was a collaborative and productive experience with IceCube and we are happy to recommend their service to any business who is interested in generating results

Jaye Chong
Division leader, Kumon Singapore

CA International College

I have tried working with different marketing agencies as well as DIY-ing my campaign in recent years. As a business owner, I have to make many decisions and still find time to manage & optimise my online campaign. Through a friend, I was introduced to and started working with IceCube. Not only do I now enjoy a peace of mind over my campaign, Ice Cube helped us achieve 50% increment in number of leads & 30% increment in revenue. I can rest assured that my growth is taken care off with the IceCube team who is my trusted digital marketing partner now. On top of that, Ricky spent his precious time giving business advice to help in business growth, which I believe that this is the kind of business relationship that is win-win for both parties. Strongly recommend for serious business owner who wants to scale the business!

​​Zak Salleh-Chew
Managing Director, CA International College

Absolute Wellness

Andrew and his team has done a phenomenal job at sourcing for fresh, high-quality leads for us. Having worked with several lead generation and marketing companies over the past 5 years, I can honestly say that Ice Cube produces the most ROI for every dollar we spend on ads. Not only are they honest, down-to-earth and easy to work with, they have singlehandedly increased our sales by 30% in less than 3 months. I have not worked with a single agency who is capable of producing such fast results. Results aside, I also cannot emphasize enough how many times Andrew has gone the extra mile for us, even when he didn’t have to.

Huey and Irene
Director, Absolute Wellness

Rajan Chettiar

Though a small business, I found the team very dynamic and driven. They had good ideas and they were willing to go the extra mile for us. Importantly, their ideas produced better results and at very reasonable prices. I am also impressed by Ice Cube’s copywriting skills – I have not met a non-lawyer who writes well and at the same time has good quality content in his writing. I consider Ricky and Ted, more than my business partners and as friends who care a lot about our Firm. I would highly recommend Ice Cube Marketing to anyone and everyone.

Rajan Chettiar
Founder and Managing Director, Rajan Chettiar LLC.

Eugene Huang, Director

Anyone can increase sales by dumping more money in ads. Not only did ice cube marketing help us bring in 200-300 leads a month consistently, they reduced our cost per lead by more than 50%. Also, it is observed that these leads tend to have a higher hit rate(more quality) than those we were getting. Thank you Ice cube Marketing

Eugene Huang, Director
Redbrick Mortgage Advisory

Samuel Yik, Managing Director

Through optimization, Ice Cube Marketing successfully increased our webpages’ traffic and viewing duration, as well as helped us get found on Google Search engine results page for numerous crucial keywords, thereby contributing to an increase in our sales.

Samuel Yik, Managing Director

Edwin Cheng, Managing Director

Professionalism & Professional Integrity are traits that we observe in the working relationship – evident in the continuous optimisation of campaign without giving up. In our opinion, these are extremely rare but important traits to find in Service Providers these days – and we are glad that Ice Cube Marketing embodies them! As a direct result of the help provided by Ice Cube and their secret marketing methodology, we have finally for the first time, increased our sales conversions from Google enquiries by approximately 30% while lowering our costs per lead acquisition by 50%!


Edwin Cheng, Managing Director
EduEdge Learning Hub Pte Ltd

Dannis Low

The leads generated were mainly genuine customers looking for courses to enhance their children education. On top of that, IceCube helped us dig out insights and selling points about our solutions and it was reflected in their ad copies. Their team is committed in serving us as our weekend requests usually got answered on the day itself. We ended up getting a lot of comments and enquiries from our Facebook ads that we are currently exploring autoresponder solutions with them.

Dannis Low
Business Development Executive, CMA Mental Arithmetics

Ng Chin Leng, Founder

Ted helped us rank  no.1 in Google for numerous keywords that we are targeting and drove an extra  50,000 visits & counting to Singaporebrides in only a few months .

Ng Chin Leng, Founder,

Derek, Director

I was doing my own digital marketing campaign previously and getting negligible results. After working with Ice Cube Marketing, the number of leads im getting per week went up by around 200-300% , with slight fluctuations each week.  It helps greatly in my logistics business.

Derek, Director
Rich Resources

Raymond Ding Founder, Wash2dry

In the first month working with Ice Cube Marketing, I closed 10 deals from their campaign. Likewise for the 2nd month. Every month, the number leads and deals that comes in is very consistent.  In the 3rd month, the sales was doubled!  Overall , I would say the marketing campaign has been a huge Success in generating the RIGHT leads that eventually converts into sales.

Raymond Ding, Founder

Maya Mitsis, Director

Ice cube marketing has helped us double our online sales in one month through their content marketing strategy bringing 40 over new customers! Not only that, the campaign greatly enhanced our awareness in the market. In contrast, my previous spend on Facebook didnt yield anywhere close in terms of engagement, reach or sales. I would not hesitate to recommend them to other people.

Maya Mitsis, Director
Orthogem Asia

Nick Zhou, Director

Previously I tried flyers distribution to promote my services. After distributing thousands of fliers, I got only 1 sale. I learn that this traditional method doesn’t seem to work any more. I found Ice Cube Marketing online and decided to try out their service. I have been with them since 2016. Without having to do anything on my end, ICM carries out lead generation for us. The leads they provided come with a sense of urgency to buy. Importantly, we achieved a highly positive ROI (based on profits) from the campaign, not to mention the increased awareness for our company. We are currently scaling the campaign every quarter alongside capacity increment

Nick Zhou, Director
Airconnection Design Pte Ltd

Miko Chng, Head Marketing Department

Ice Cube marketing has contributed significantly to helping us evolve a cohesive content strategy across our digital and social platforms. They have provided relevant research, conducted an interview with stakeholders and shared best-practice insights into a variety of topics, all of which have informed and improved our content approach and output.

Miko Chng, Head Marketing Department
London School of Business & Finance

The icecube difference

Leadership Team

Ted Chong

Ted started one of the biggest portal in the education space, Digital Senior and grew it from 0 to 60,000 monthly traffic organically. Ted speaks and writes about digital marketing regularly. You can find his thoughts in publications such as TechinAsia, Asiaone business, Singapore Business Review and e27. In June 2016, his article on SEO was named one of top 10 articles in TechinAsia. Ted holds a first class honors in Business IT from NTU. In his free time, Ted enjoys a round of meditation. He has even spent an entire week in a monastery!

Ricky Tay

Ricky came from Panasonic where he was in charge of optimizing the website of the Japanese company. He has always wanted to be an entrepreneur. While still a student, he co-founded the first student-initiated cafe in NTU, Pitchstop which is currently still in operation.  After his scholarship bond was over, he set up Ice Cube Marketing with Ted. He is glad to be doing what he enjoys now. An avid runner, Ricky loves to challenge himself by taking part in races and breaking his personal records.

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